More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
Florists Armed with Inspiration and Knowledge After Profit Blast
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1-Day Profit Blast
Strategies From ‘the Trenches’ to Put to Work
Amber Morgan didn’t know what to expect from the Society of American Florists’ 1-Day Profit Blast in July. But she certainly didn’t expect what she...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...
Floral Pros Learn ‘Next Steps’ to Adapt to a Changing Market
It’s too easy to get caught up in the daily grind of business — and that’s why florists who gathered in Denver for the Society of American Florists’...
Retailers to Gather in Northeast to Tackle Challenges – and Opportunities
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
Profit Blast Preview: Incentive Programs to Attract and Retain Talent
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
Amidst Staffing Challenges, ‘Profit Blast’ Offers Real Solutions
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing...
As Customer Expectations Rise, Retailers Wrestle with Solutions
A recent HubSpot Report confirmed something florists already know: Customer expectations are HIGH. According to the report, 75 percent of customers...
Floral Pros Gather for Design, SEO, Service and Pricing Tactics
Dozens of floral professionals from 13 states were in Kansas City, Missouri, on Sunday for a big helping of education and inspiration, courtesy of...
Nebraska Florist Brings Plans — and Team Members — to Profit Blast
Lori Crom of Tabor Floral in Nebraska City, Nebraska, will travel about 160 miles this weekend to take advantage of a resource she needs — and...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Seasoned CPA Shares Insight on Pricing Events for Profits
What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the...