What happens when a bride walks in and wants to order personal flowers, ceremony and reception designs — and “something really special” for the rehearsal dinner and next-day brunch? How about when she wants “just a few simple bouquets”?
Do you have the procedures in place business to make sure everyone on your team is on the same page when it comes to pricing these very different events profitably?
If you don’t, you’re likely leaving money on the table — and that’s bad for your business, says Derrick Myers, CPA, CFP, PFCI, of Crockett, Myers & Associates Inc., one of the four featured speakers at the Society of American Florists’ 1-Day Profit Blast in Kansas City on July 21.
During his session, “Eventology: The Science of Profitable Events,” Myers will recommend event pricing formulas, including practical ways to ensure you’re appropriately paid for delivery, setup and teardown. And he’ll share what you need to know about each venue — before you price the job.
Myers, a Floral Management contributing writer, also presented “Eventology” at the SAF 1-Day Profit Blast in Louisville, Kentucky, in November 2017 — a session that Carolyn Minutillo, AIFD, EMC, PFCI, owner and principal designer at Lavendar Hill in Jeffersonville, Indiana, remembers well.
“Derrick clearly explained the need and ability to keep better records for a floral business,” Minutillo said. “Information on inventory alone, and the mindset for purchasing, maintaining records and depreciating was very helpful.”
Minutillo said 1-Day Profit Blast is worth the time and money florists invest to attend the educational event.
“I connected with other regional florists and met some new vendors, heard about their products as well as saw them in person,” she explained.
SAF 1-Day’s Profit Blast in Kansas City is sponsored by Flower Shop Network and Baisch & Skinner. The lineup also includes:
- “Wedding Designs, Tricks and Tools You’ll Love” sponsored by Smithers-Oasis and demonstrated by Loann Burke, AAF, AIFD, CFD, PFCI, of Furst Florist and Greenhouses
- “Extraordinary Service in Your Shop Every Day,” sponsored by FloristWare, and presented by Sam Bowles of FloralStrategies
- “Digital Strategies that Drive Everyday Business,” sponsored by Floriology powered by BloomNet, and presented by Renato Cruz Sogueco, AAF, PFCI
- An SAF supplier Showcase with vendors of fresh product, hardgoods and technology
- Continental breakfast and refreshments, and lunch sponsored by Hortica.
In addition, participants can sign up for an extra “Hands-On Workshop: Bouquets & Bouts.” During this additional workshop, sponsored by Smitehrs-Oasis and led by Burke, attendees will construct a loose hand-tied bouquet and hoop arrangement, and peel-and-stick boutonniere. Space is limited to 24 participants for Hands-On Workshop, and there is an additional fee to participate.
SAF’s 1-Day Profit Blast in Kansas City is $139 for SAF members who sign up by the July 12 early bird registration; each additional registrant from the same company is $99.
The cut-off date for guaranteeing the SAF room rate at the 1-Day Profit Blast hotel in Kansas City is June 27.
For details and to register, go to safnow.org/1-day-profit-blast.
Anne Holub is a contributing writer for the Society of American Florists.