SAF growers, suppliers, and wholesalers talked with an aide for Sen. Marco Rubio last year about renewing the GSP. Leadership from the Society of...
Floral Associations Push Congress for Cost-Saving Measure
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education
Flower Sale or Fail? Florist Fumbles Sweet Sixteen OrderÂ
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
New Webinar Series Introduces Students to HorticultureÂ
https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Digital Power Up: Capture More Sales with Local PagesÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
NYC Florist Creates Pop-Up Flower Shop for Actress Blake LivelyÂ
Actress Blake Lively, who stars as a florist in the blockbuster drama "It Ends with Us," stopped by Starbright Floral Design for a photo shoot after...
Put Your Well-Being First With SAF’s New Personal Growth Courses
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Digital Power Up: Supercharge Your SEO With Social SmartsÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Get Set for Growth at SAF Miami 2024
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
Grow Sales While Incentivizing Employees
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
SAF Phoenix 2023 Promises ‘Incalculable’ ROI
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
Burned Out? Hit a Ceiling? There’s a Tool for That
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S.,...
Florists Armed with Inspiration and Knowledge After Profit Blast
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...