Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’ Congressional Action Days (CAD), lawmakers are giving... Read more
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently... Read more
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video coverage at www.springtrials.com. Floricultur... Read more
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you brushed off the overeager salesperson bec... Read more
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock musical about a hapless shop keeper and his mys... Read more
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in Washington, D.C., for the association’s 39th ann... Read more
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try something different. Realizing that customers... Read more
San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by iBulb, a Dutch marketing company. It was the... Read more
Following a boot-scootin’ good time last month in Nashville, the Society of American Florists next takes its popular 1-Day Profit Blast program to Boston on Sunday, March 31 — where it... Read more
Award-winning journalist A.B. Stoddard will headline the SAFPAC Reception and Dinner, Tuesday, March 12, offering her nonpartisan insight on the top political news of the day. The dinner, he... Read more