Judging from springtime holiday sales and early indicators for the fall and winter season, consumers are eager to show friends and families the love this holiday season. Knowing the latest f... Read more
By now you’ve heard all about the Society of American Florists’ first ever all-virtual Reinvention Summit taking place July 27-31. SAF recently unveiled even more details for this five-day e... Read more
With many weddings and events on hold, many event florists are struggling to find a path forward. Floral Management columnist and longtime florist Heather Waits has a suggestion: Use this ti... Read more
Securing a Payment Protection Program loan was hard enough for small-business owners — now another challenge lies ahead: Ensuring you are following the rules correctly, to make certain your... Read more
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite Your Business series, the Society of Amer... Read more
The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members navigate the new landscape created by the glob... Read more
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFC... Read more
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future for your business? Join dozens of floral pro... Read more
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay employees for them to qualify for the white colla... Read more