According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFC... Read more
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future for your business? Join dozens of floral pro... Read more
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the Society of American Florists-led feel-good... Read more
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay employees for them to qualify for the white colla... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers leading into the busy holiday season. Nielsen’s... Read more
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues that affect your business every day. They... Read more
View this post on Instagram Coming in October! Have you signed up at safnow.org? . #societyofamericanflorists #petalitforward #floristsofinstagram A post shared by Baisch &... Read more
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF Amelia Island 2019, the Society of American F... Read more
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events and grow their business. What they may not h... Read more