Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Customize Your Petal It Forward Strategy Â
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Spread Joy and Boost Your Business Oct. 16 with Petal It ForwardÂ
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Retailers ‘Inspired’ After Industry GatheringÂ
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Jackie Lacey Wins 55th Annual Sylvia Cup Design CompetitionÂ
Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production Â
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
Can Your Floral Design Skills Win $3,000 and National Prestige?
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
A Veteran Sales Director Shares His Top Resource for GrowthÂ
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
4 Tips to Manage Event Work, Clients and Time — and Stay Sane
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week....
Save the Date for SAF’s 2023 Events
The Society of American Florists has a full slate of events for 2023 that will help you learn, prosper and connect! The 2023 events include: Virtual...
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
Want to Support Your Next Gen Talent? Invest in Them
Brian Wheat, AAF, PFCI, knows it is going to be tough to have three of his employees away from his flower and garden center business for a few days...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...