When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events and grow their business. What they may not h... Read more
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast library. During today’s SAF WebBlast, “Sm... Read more
Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a wholesaler with 20 locations nationwide, who has p... Read more
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the economy, but it points to a growing challe... Read more
A new festival planned for next year in the Big Apple aims to do for flowers what New York Fashion week has done for fashion: elevate, inspire — and encourage consumers to work more of it in... Read more
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before th... Read more
As the voice of the floral industry, SAF recently attended events in support of Senator Cindy Hyde-Smith R-MS) and Representative Julia Brownley (D-CA). Sen. Hyde-Smith is a member of the Se... Read more
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time participants. Networking was a highlight f... Read more
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’ Congressional Action Days (CAD), lawmakers are giving... Read more
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop for corsages and boutonnieres differently... Read more