Wholesalers say the key to a successful Petal It Forward lies in solid preparation. No one knows that better than the Bill Doran Company, a...
Wholesalers Prepare to Petal It Forward on Oct. 23
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In Tight Labor Market, Industry Members Look for Novel Solutions
The government’s latest jobs report showed that U.S. employers added roughly 224,000 jobs in June, exceeding expectations. That’s good news for the...
#NYFlowerWeek Launches 2020 NYC Flower Festival
A new festival planned for next year in the Big Apple aims to do for flowers what New York Fashion week has done for fashion: elevate, inspire — and...
Bring in the Bachelorettes
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
SAF Extends Influence of Floriculture In Washington
As the voice of the floral industry, SAF recently attended events in support of Senator Cindy Hyde-Smith R-MS) and Representative Julia Brownley...
First-Timers: ‘Just Book It and Go’ to SAF Amelia Island 2019
Sharing ideas and learning ways to improve your business are the best reasons to attend SAF Amelia Island 2019, according to last year’s first-time...
Legislative Wins Bolster Excitement for Congressional Action Days
Securing $1 million in new funding for the Floriculture and Nursery Research Initiative (FNRI), reinstating the Floriculture Crops 2018 Summary...
SAF Coordinates with Lawmakers’ Offices on Research Funding, Statistics
Weeks after dozens of growers, wholesalers, suppliers and retailers traveled to Washington, D.C., for the Society of American Florists’...
Hallmarks of an Effective Prom Menu
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop...
Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebook
Breeders Show Off New Product at California Spring Trials
Participants visit PanAmerican Seed during the California Spring Trials. You can find more information on the event, along with photos and video...
SAF Leaders Talk Industry Issues with Influential Congressman
Last week, members of the Society of American Florists executive team got valuable face time with an influential member of Congress. While in...
NY Florist to Stage ‘Little Shop of Horrors’
To celebrate its 125th anniversary, an Ithaca, New York retail florist will transform into Mushnik’s Flower Shop, the setting of a famous rock...
Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
In Boston, Learn Simple Strategies for Extraordinary Customer Service
How many times have you walked into a store and immediately heard, “Can I help you find something?” Unless you were in a huge hurry, chances are you...