Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
2016 Petal It Forward Date Set for October 19: SAF Seeks Industry Participation
Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
Here Come the Pants
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Boost Wedding Sales with New Trend Knowledge
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...
Senior Editor at The Knot Dishes Tips on (Big) Wedding Trends
Many weddings today are a multi-vendor operation — with bands (even marching bands), photo booths, tattoo artists — joining the party and fighting...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
Wedding Resource Center
How do you woo the newly engaged? Gorgeous photos are just one part of the equation; expertise and enthusiasm can help seal the deal. Get inspired...