As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
SAF Needs You at Congressional Action Days
“Let’s Make Democracy Personal Again” is the floral industry’s call to action for the Society of American Florists’ 37th Annual Congressional Action...
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Invite Event Business with “Table for Two. Party of Six. Celebration of the Year.”
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
SAF Maui 2016 Draws Dozens of First-Time Attendees
When SAF Maui 2016 kicks off today, the gathering will include about 85 first-time attendees to the Society of American Florists’ annual...
Petal It Forward Prep: Research Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
Sylvia Cup to Test 13 Designers with Surprise Theme
Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Missing Your Motivational Mojo? Find it at SAF Maui 2016
Is your sales team stuck in the same-old, same-old? Are you struggling to motivate people to increase average transactions and go after bigger...
See the Best Crops in Outstanding Varieties Exhibit
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the...
Back to School at the College of Cool
Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Upsell Your Next Wedding with Flower-Centric Trends
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
Speakers to Swap Strategies at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...