SAF is committed to supporting businesses that help the floral industry thrive year after year. Our partner, Details Flowers Software, is a strong...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
SAF Will Help You Learn, Grow and Connect in 2023
Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
4 Tips to Manage Event Work, Clients and Time — and Stay Sane
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week....
Save the Date for SAF’s 2023 Events
The Society of American Florists has a full slate of events for 2023 that will help you learn, prosper and connect! The 2023 events include: Virtual...
Floral Experts Converge for SAF Orlando 2022
An employee retention specialist. An acclaimed designer. A trend spotter. A researcher. A life coach. Marketing gurus. Entrepreneurs. SAF Orlando...
Want to Support Your Next Gen Talent? Invest in Them
Brian Wheat, AAF, PFCI, knows it is going to be tough to have three of his employees away from his flower and garden center business for a few days...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...
Prep Flowers to Thrive at Outdoor Events
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the...
Four Ways to Plan Now for Profitable Summer Events
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
Profit Margins Suffering? Here’s How Savvy Event Florists Stay Profitable
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by...
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...