The Society of American Florists will hold a virtual summit next month centered on reinvention and dedicated to helping floral industry members...
SAF Unveils Virtual July Summit, Cancels 2020 Convention
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Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
Event Pro Shares Secrets of ‘Stress-Free’ Weddings
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to...
CAD Early-Bird Registration Ends Feb. 21
Now that you’ve had (a little) time to catch your breath after Valentine’s Day, why not take the next step in securing a profitable future...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
‘Ladies Night Out’ Sets the Mood for Holiday Shopping
In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete...
How Do the New Overtime Rules Affect Your Business?
The Department of Labor (DOL) has issued new rules that, effective January 1, 2020, will increase the minimum salary that employers must pay...
David Austin Unveils New Wedding Video
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
Amelia Island Experience Zones Deliver Targeted, Hands-On Training
Ever wish you had a personal trainer at work to help you get up to speed fast on new technology and best practices in service? This month at SAF...
Better User Experience — and Sales — for Events
When Ryan O’Neil, PFCI, and his wife, Rachael, founded Twisted Willow Design in St. Louis six years ago, they knew they wanted to focus on events...
Three Small Web Fixes to Increase Floral Event Business
Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast...