Looking to convert more wedding and event clients from your website? Then check out the latest session in the Society of American Florists’ WebBlast library.
During today’s SAF WebBlast, “Small Web Fixes, Big Results — Part 1: Increase Floral Event Business,” Ryan O’Neil, PFCI, CEO and founder of Curate, recommended three tweaks for your website that will improve user experience and lead to more booked events.
O’Neil founded Twisted Willow Design in St. Louis with his wife, Rachael, before developing Curate, an event software platform. O’Neil has since worked with thousands of florists on increasing their profitability on events.
During the 20-minute SAF WebBlast, which included an additional 10 minutes of Q&A, O’Neil revealed common mistakes florists make in web strategy and simple changes to verbiage that can lead to dramatic sales results, with several examples of florists who successfully engage clients online.
SAF WebBlasts are exclusive free perks for members. Participate in the next SAF WebBlast live on Aug. 14 at 2 p.m. (Eastern) when Timm McIntyre with FTD presents “Small Web Fixes, Big Results — Part 2: 3 Tips to Get More Pay-Per-Click Traffic Without Spending More.” For details and to reserve your spot, click here.
Jenny Scala is the Director of Marketing and Communications for the Society of American Florists