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Mark Your Calendar for these Upcoming Webinar Series

Tim’s Calling Live

October 31 at 11:00 a.m. Eastern — REGISTER NOW

November 13 at 2:00 p.m. Eastern

December 11 at 2:00 p.m. Eastern

Details coming soon!

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Roadmap for Profitable Delivery

Presenter: Paul Goodman, MBA, CPA, PFCI

Delivery is a key service that retail florists offer. It’s something that sets your business apart from other brick-and-mortar businesses and makes you competitive with online companies. It’s also a complicated area that can quickly go from a profitable service to a money-losing proposition.

Just in time for the busy fall and winter season, join veteran floral industry accountant and Floral Management contributor Paul Goodman, MBA, CPA, PFCI, for a 20-minute primer on how to ensure you are actually making money on deliveries while delivering top service to your customers. The info-packed session includes an additional 10 minutes Q&A time with Goodman.

You’ll learn:

  • How to more accurately predict the number of drivers you’ll need year-round and during holiday periods.
  • Tools and formulas to better understand delivery-related costs, including vehicle and labor costs, and how to calculate average cost per mile
  • Tips on how delivery zones can help streamline delivery and make it a more profitable area for your business

Tim’s Calling … LIVE

Presenter: Tim Huckabee, FSC, FloralStrategies LLC 

Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient? Empathetic and personal? Do they ask sales-crushing questions like, “How much do you want to spend?” and offer, “Our arrangements start at…”

In each Floral Management magazine, Tim Huckabee shares the results of his mystery shopper calls to flower shops around the country — the good, the bad, and the truly cringe-worthy — along with his advice on how florists can easily train their teams to deliver truly outstanding customer service and higher sales.

He’ll share his expertise on when and how the featured shop got off track and offer advice on how you can avoid the same, all-too-common mistakes in your business. (Psst…If you think you and your team aren’t making these mistakes, think again, says Huckabee. The mistakes you don’t realize are happening are likely to be costing you sales right now.)

During theses WebBlasts, you’ll have the opportunity to:

  • Listen as Tim breaks down the call, pointing out the subtle cues customers offer (and staff too often miss), that indicate how much each client is willing to spend on meaningful occasions.
  • Learn to identify the common mistakes sales team members make, including questions they should never ask and how their tendency to sell from their own pocket hurts your bottom line.
  • Discover proven language to share with your staff that will position them as experts in flowers and drive more customers toward higher priced, open orders: easier for all and more profitable too!

Small Web Fixes, Big Results: Part 1

Increase Floral Event Business 

Presenter: Ryan O’Neil, PFCI, Curate 

Looking to convert more wedding and event clients from your website? In this packed webinar, Ryan O’Neil, PFCI, CEO and founder of Curate, will share three practical tips and tweaks you can implement today that will help you improve user experience and lead to more booked events from your website.

O’Neil founded Twisted Willow Design in St. Louis with his wife, Rachael, before creating Curate, a popular event software platform. Since that time, O’Neil has worked with thousands of florists and is the lead contributor to “The Business of Events,” a blog that details how he and Rachael started their shop and grew it into a lifestyle business.

During this 20-minute session plus 10 minutes of Q&A, you’ll learn:

  • Common mistakes florists make in web strategy — and how those missteps can frustrate (and lose) potential wedding customers.
  • How strategic — and simple — changes to verbiage can lead to dramatic sales results.
  • Ways real florists are successfully engaging clients online.

Small Web Fixes, Big Results: Part 2

3 Tips to Get More Pay-Per-Click Traffic Without Spending More

Presenter: Timm McIntyre, FTD

Pay-Per-Click advertising is a great way to get your shop in front of online shoppers and to drive traffic to your web site. However, it can get expensive.

Timm McIntyre is an ecommerce and social media pioneer with more than 25 years of experience in online marketing. McIntyre designed some of the inaugural search engine and social media campaigns for clients such as McDonald’s, Chrysler and Owens Corning. In addition to advising large corporations, McIntyre has taught hundreds of small business owners how to get top listings on search engines and get the best value from Pay-Per-Click advertising.

During this 20-minute session, plus 10 minutes of Q&A, you’ll learn:

  • Why your ad shows up where it does (or doesn’t)
  • How to show up higher without paying more per click
  • How your site affects your ads
  • How to let Google do the work for you

HR Summer Boot Camp: A 3-Part WebBlast Series

It’s no secret attracting and retaining talent is a challenge. During this 3-part webinar series, HR expert Glenna Hecht offers strategies to hire smarter and improve the onboarding process, and business coach Barry Gottlieb gives advice for dealing with problematic staff. Each 20-minute session includes an extra 10-minutes of Q&A, giving you a quick preview of what Hecht and Gottlieb will bring to SAF Amelia Island 2019.

HR Summer Boot Camp, Part I: Hire Smarter

Presenter: Glenna Hecht, Humanistic Consulting

Does this sound familiar? An employee quits and then you, as the owner or manager, scramble to fill the vacant spot. You post the job, go through interviews, find a good (or good enough) candidate, hire that person and then a few months later, he or she is out the door, too. The same cycle starts again.

What gives?

In this thought-provoking, info-packed session, HR expert Glenna Hecht of Humanistic Consulting will share practical tips on how to break that frustrating cycle, providing insights on how you can hire smarter — and build the kind of team your business deserves.

This session includes 20 minutes of advice and 10 minutes of QA time with Hecht — a popular speaker at SAF’s conventions.

You’ll learn:

  • Ideas on how to write or reframe job postings to attract the right candidates for a particular job.
  • Clues to look for when interviewing and the questions you should be asking candidates.
  • Practical tips on how to bring new employees into the fold efficiently.

Love what you heard in this session? Be sure to catch Hecht again during Part II of this series and in September during SAF Amelia Island 2019, the Society of American Florists’ 135th Annual Convention.

HR Summer Boot Camp, Part 2: Onboarding

Presenter: Glenna Hecht, Humanistic Consulting

In a tight labor market — when employees have plenty of options — the first impression you make on new team members has never been more important. According to Equifax Workforce Solutions, more than 40 percent of turnover happens within an employee’s first month; another 10 percent of workers leave before their first anniversary.

How do you buck that trend and ensure your new employees receive the welcome and the resources they need to be successful (and stick around)? A strategic approach to onboarding can help!

Join HR expert Glenna Hecht of Humanistic Consulting for a 20-minute WebBlast that delves into what business owners of every size can do better in the first 30 days of a new hire’s employment.

The session, which includes 10 minutes of QA with Hecht, builds on Part I of our HR Summer Boot Camp series (“Hire Smarter”) and promises to deliver practical tips you can implement right away.

You’ll learn:

  • Tips on the materials and resources you should have prepped for new hires, before they even walk in the door.
  • Advice on how to structure an employee’s first 30 days — and what not to do.
  • Common mistakes employers make every day that turn off new hires and hurt your business.

Love what you heard in this session? Be sure to catch Hecht again in September during SAF Amelia Island 2019, the Society of American Florists’ 135th Annual Convention.

HR Summer Boot Camp, Part 3: Dealing with Divas

Presenter: Barry Gottlieb, Coaching the Winner’s Edge 

What happens when a group of talented, creative, expressive professionals work together in small quarters with perishable product on tight deadlines? Beautiful floral designs (of course!) but also… drama.

Squabbling, in-fighting, gossip and tension can spring up in any workplace — but they’re bad for morale and business. The good news? You, as the owner or manager, can take control.

Join author and consultant Barry Gottlieb for a 20-minute session focused on how you can effectively identify problematic behavior among individuals and improve the workplace culture of your business — for the benefit of your team and your bottom line.

This 30-minute session includes 20 minutes of advice and 10 minutes of Q&A time with Gottlieb — a popular speaker at SAF’s conventions.

You’ll learn:

  • Gottlieb will share what you need to do with employees who are a cancer to your organization, even if they are your top performers.
  • How to manage and help resolve routine employee disagreements.
  • Advice on best practices in making tough calls for your business — including the decision to let a team member go.

Love what you heard in this session? Be sure to catch Gottlieb again in September during SAF Amelia Island 2019, the Society of American Florists’ 135th Annual Convention.

Countdown to Mother’s Day: SAF’s 3-Part WebBlast Series on Holiday Digital Strategies

This targeted webinar series covers best practices for holiday marketing, including managing online reviews, implementing SEO strategies and making the most of your Instagram page in easy-to-digest, 20-minute sessions plus 10-minutes for Q&A.

Countdown to Mother’s Day

Part I: Master Online Reviews

Presenter: Sam Bowles, FSC, FloralStrategies LLC 

Your store sparkles. Your staff charms. Your website is updated and organized. You may think you have all variables in place to dazzle Mother’s Day customers — but if you aren’t effectively managing your online reviews, you’re missing out on a powerful tool to impress new customers and solidify your reputation with existing clients.

A Dimensional Research survey found that 90 percent of consumers say positive online reviews influence their buying decisions; 86 percent say the same thing about negative reviews. The challenge for retail florists? How do you encourage more positive reviews and address complaints efficiently and consistently, to help drive sales?

Sam Bowles, FSC, a longtime sales and service coach for FloralStrategies LLC and the general manager of Allen’s Flowers in San Diego, will deliver best practices and easy-to-implement tips on how to master online reviews during this fast-paced session.

In this 20-minute WebBlast, you’ll learn:

  • Where customers are writing and reading reviews of your shop (pssst…It’s not just Yelp), and how you and your team can stay on top of those sites in a timely manner.
  • How to generate more positive reviews from customers and effective strategies for quickly handling complaints and low-star ratings.
  • Advanced techniques for improving your profile on review sites, to further stand out from the competition.

Countdown to Mother’s Day

Part 2: Create and Implement Sales-Boosting SEO

Eric Wu, BloomNation 

When SAF surveyed its retail members after Mother’s Day 2018, florists who saw sales drop blamed intense competition — from non-floral vendors (43 percent), order-gatherers (40 percent) mass marketers and supermarkets (37 percent) and other florists (17 percent).

In other words: The field is crowded. Thankfully, a savvy SEO strategy can act like a laser beam for your business, focusing consumers’ attention on your site and all that your store has to offer this holiday.

Eric Wu, head of product and growth at BloomNation, leads this info-packed session, delivering tips and advice you can put into place right away to attract more customers to your site and give your business a competitive edge on Mother’s Day.

In this 20-minute WebBlast plus 10-minutes of Q&A, you’ll learn:

  • The latest on SEO tools and strategies — including outdated practices you can ditch and new techniques to try.
  • Actionable strategies you can adopt to drive more customers to your site in the months, weeks or days leading up to Mother’s Day.
  • Underutilized approaches that will help you gain traction in online searches.


Countdown to Mother’s Day

Part 3: Leverage Instagram to Market Mother’s Day

Presenter: Jackie Levine, Central Square Florist

Did you know that more than 55 percent of Instagram users are 18 to 34 years old? Another 30 percent are between 34 and 54. Now ask yourself: How many of these users will buy a Mother’s Day gift for a loved one this year? Don’t you want to capture that business?

Instagram’s demographics make it an ideal place to pitch your holiday designs and services, provided you understand the do’s, don’ts and standout tools of the mega popular social site.

In a 20-minute session loaded with real-world tips you can act on (or share with your team), Jackie Levine, the manager at Central Square Florist in Cambridge, Massachusetts — and a fourth-generation, millennial industry member — will shed light on what’s new at Instagram right now, and how you can use the site to generate sales, not just likes, this holiday season.

In this 30-minute WebBlast, you’ll learn:

  • How to develop a holiday Instagram strategy that complements your efforts on other social platforms.
  • Effective ways to utilize popular features, including posts, highlights and stories, and how to implement lesser-known tools that make a big impact.
  • Time-management tips and advice on measuring Instagram’s ROI on your holiday returns.


Valentine’s Day: Less Stress, More Success

Presenters: TeamFloral’s Vonda LaFever and Lori Wilson

Valentine’s Day consumers are more last minute than ever. How do you train staff, stock inventory and update your website? Taking time to properly prepare makes the holiday less stressful and more successful.

Vonda LaFever and Lori Wilson from TeamFloral coach you on how to get you, your staff, shop and website ready for February 14.

In this 30-minute WebBlast, you’ll learn:

  • How to manage workflow and staff
  • How to handle last minute orders
  • When to adjust offerings online

Independent Contractor Classifications – Things to Know Now

Presenter: SBLC’s Jessica Summers

The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct.

In light of the new pass-through rates established under the 2017 tax law, businesses may be seeing an increase in individuals requesting to be classified as independent contractors rather than employees. What are the implications for small business owners?

SAF has a long-standing relationship with the Small Business Legislative Council, a coalition of trade associations like SAF that share a common commitment to the small business sector of the economy.

Jessica Summers, Strategic Policy Director of the SBLC, examines the risks and rules involved in classifying workers as independent contractors in this 1-hour WebBlast.

Understanding the New Tax Bill — How Will It Impact Small Business?

Presenters: SBLC’s Paula Calimafde and Jessica Summers

In the final days of 2017, Congress approved a landmark bill to overhaul the country’s tax code. “The Tax Cuts and Jobs Act” (H.R. 1) represents the most sweeping changes to the U.S. tax system in 30 years. What are the implications for small business owners?

SAF has a long-standing relationship with the Small Business Legislative Council, a coalition of trade associations like SAF that share a common commitment to the small business sector of the economy.

Paula Calimafde, President and General Counsel of the SBLC, 25+ year observer of the Hill and noted tax lawyer, and Jessica Summers, Strategic Policy Director of the SBLC, discuss the new tax bill.

In this 1-hour WebBlast, you’ll learn:

  • How the new tax law will impact your business
  • What areas still need to be fleshed out
  • What problems still exist
  • Where Congress is likely to go

The Social Selling Mindset?

Presenter: Crystal Vilkaitis, Social Edge

Do you have what it takes to market your retail store online? Step #1 is getting in the right mindset for success! Crystal Vilkaitis has worked one-on-one with many successful retailers to learn what works, what doesn’t, and will help you develop your own key to success in social media marketing.

In this 30-minute WebBlast, you’ll learn:

  • How one store leveraged social media to increase sales by more than 30 percent YOY, the highest sales day in a store’s 13-year history
  • Social media traits of successful retailers
  • How to turn your employees into your most passionate ambassadors

The Economic Effects of Trumponomics

Presenter: Charlie Hall, Ph.D., Texas A&M University

What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for the shop?

Since the days of Reaganomics, every president’s economic agenda has been monikered accordingly. Mick Mulvaney, director of the Office of Management and Budget who recently rebranded “Trumponomics” as “MAGAnomics,” a play on “Make America Great Again,” says President Donald Trump’s agenda promotes 3 percent economic growth. That has pundits, economists and business owners asking, is that possible?

Floral industry financial analyst Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, provides a nonpartisan look at “The Economic Effects of Trumponomics.”

In this 30-minute WebBlast, you’ll learn:

  • Economic signals to watch
  • What the current economic agenda means for consumers
  • What it means for the floral industry and your business

Pricing for a Bigger Piece of the Pie

Presenter: Mark Anderson, FloristWare

The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their higher-order values. At the same time, those uptown shops wish they could also sell to the larger population of less affluent customers without alienating their high-roller base. Meanwhile shops in resort towns struggle with keeping their less affluent year-round customers while also seeming credible to wealthier seasonal consumers.

“In each case, the shop wishes to expand their base, attracting new customers without alienating existing customers — and without sacrificing profit,” said Mark Anderson, FloristWare founder and developer who studies pricing models and writes about them for “The goal is to sell to each customer at the most profitable possible price, and this can be accomplished with a differential pricing strategy.”

Anderson explains the strategy during “Pricing for a Bigger Piece of the Pie,” a free WebBlast from the Society of American Florists.

This 20-minute WebBlast presentation plus 10-minutes of Q&A, is geared toward:

  • Florists with an affluent clientele who want to learn how to increase sales by pricing for the masses without alienating their high-roller clients.
  • Florists serving the lower-end of the market who want to learn how to price to attract a more affluent clientele without alienating their base.
  • Florists in seasonal destinations who want to learn how to gain the trust — and more profitable sales — of affluent seasonal consumers without alienating local year-round residents.

3 Tips for Social Media Success

Presenter: Crystal Vilkaitis, Crystal Media

Success isn’t just an outcome, it’s a mindset. Crystal Vilkaitis has nailed down the steps to getting in the perfect mindset for social media success.

Crystal is the owner of Crystal Media and a featured speaker at SAF Palm Beach 2017. She has worked with thousands of business owners to help them save time, gain confidence and increase local exposure, foot traffic and sales via social media.

Crystal reveals the 3 Tips for Social Media Success.”

In this 30-minute WebBlast, you’ll learn:

  • Why consistency is key
  • Why the right platform can make all the difference
  • How the right content sets you apart
  • How to level up your social media for ultimate success

3 Ways to Find New Customers Using Facebook & Instagram Ads

Presenter: Crystal Vilkaitis, Crystal Media

One thing guarantees business growth: New customers! But how can you reach new customers online with so many competitors?

Social media marketing expert Crystal Vilkaitis of Crystal Media explains “3 Ways to Find New Customers Using Facebook and Instagram Ads.”

Crystal has worked with thousands of retailers to help them save time, gain confidence and increase local exposure, foot traffic and sales, and she is a featured speaker at SAF Palm Beach 2017.

In this 30-minute WebBlast, you’ll learn:

  • How to get in front of new customers who will love your store and products
  • Why ads are a must, not a maybe
  • Which images and copy work best to get you the results you want
  • Which ad types are best for retailers
  • How to save money on Facebook and Instagram ads

Mother’s Day Mania

Mother’s Day requires all hands on deck. That’s why we’ve brought four experts in to address the hot spots flower shops need to have in tip-top shape during “Mother’s Day Mania,” an SAF WebBlast.

Listen in as our featured presenters coach you to increase your Mother’s Day sales: TeamFloral’s Sales Manager Lori Wilson, Web Manager Kami Martin, Graphic Design and Marketing Strategist Ellie LaFever, and VP Vonda LaFever, AIFD, PFCI.

During this 30-minute WebBlast, you’ll learn about:

  • In-store displays that move product
  • Cooler arrangements to boost your average sale
  • Selling tips for you and your staff
  • Perfecting your website
  • Getting social for Mom

Are You Leaving Money on the Design Bench?

Presenter: Vonda LaFever, AIFD, PFCI, TeamFloral

Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability.

Find out how to create efficient designs during “Are You Leaving Money on the Design Bench?,” a WebBlast presented by Vonda LaFever, AIFD, PFCI. Vonda coaches some of the most successful florist shops in the country as vice president of TeamFloral.

Watch as Vonda shares and demonstrates design tips to increase productivity and profitability.

In this 30-minute WebBlast, you’ll learn:

  • Goals for COGS and payroll
  • Best practices on controlling design costs
  • Tips on design room productivity
  • How to design for perceived value

Mother’s Day Strategies for Buying & Marketing

Presenters: Vonda LaFever, AIFD, PFCI, TeamFloral; Bill LaFever, PFCI, Bill Doran Company

What can we expect for Mother’s Day sales? How is the product supply and prices? Which arrangements should I feature on my website? 

Find out “Mother’s Day Strategies for Buying & Marketing” via this WebBlast presented by two top floral industry experts. Vonda LaFever, AIFD, PFCI, coaches some of the most successful shops in the country as vice president of TeamFloral. SAF President-Elect Bill LaFever, PFCI, is president of the Bill Doran Company, one of the industry’s largest and most innovative wholesalers.

Vonda teaches you how to market and sell Mother’s Day like you have never done before. Bill shares flower buying strategies and tips for getting the best value for your purchases.

In just 30 minutes, you’ll learn:

  • When to order and what products will have the highest margins
  • Strategies for getting the most sales from your web and in-store visitors
  • What the most successful shops are doing this holiday

5 Steps to Profitable Weddings and Events

Presenter: Ryan O’Neil, Twisted Willow Design

As a wedding and event florist, you’re constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem with the revenues, then what’s the point?

Find out “5 Steps to Profitable Weddings and Events” presented by Ryan O’Neil. He has become a go-to wedding resource for florists through The Business of Flowers blog and his program at the 2016 Wedding MBA Conference.

O’Neill owns the award-winning wedding and event floral design boutique Twisted Willow Design in St. Louis with his wife Rachel, and developed, a floral studio management software designed to help florists save administrative time and book more brides.

In just 30 minutes during this fast-paced educational WebBlast, O’Neill shares advice on how to:

  • Upsell — Help clients allocate all of their floral budget
  • Sell out — Maximize the number of clients you can take
  • Side sell — Maintain your brand while taking on small clients

Fiscal Forecasting for a Fickle Economy

Presenter: Charlie Hall, Ph.D., Texas A&M University

What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop?

Floral industry economic adviser Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University and a featured speaker at SAF Maui 2016, looks at the economic horizon and the key indicators every floral business owner needs to follow to make informed, strategic decisions about investing in people, equipment, marketing and more.

You’ll learn:

  • How rising interest rates are likely to impact your customers and business
  • Economic indicators to keep on your radar
  • Steps you can take now to prepare for the next economic downturn

The Generations of Flowers Study

Presenter: Marc Goulet, Russell Research

Which generation has the highest appreciation of flowers? What is the most common reason consumers give for purchasing? Which generation is most likely to use a florist? What are the biggest barriers to purchase?

These questions and more are answered in a new study resulting from a partnership between SAF and the American Floral Endowment (AFE). SAF and AFE invite you to hear the key findings of the 2016 Generations of Flowers Study.

Marc Goulet of Russell Research explains what the study revealed about consumer perceptions, motivations and barriers to purchasing flowers among three generations: Generation Y, Generation X, and Baby Boomers.

Funded by the Floral Marketing Research Fund, the 2016 Generations of Flowers Study is an update to SAF’s 2009 generational research.

Party Like a Pro

Presenter: Derrick Myers, CPA, CFP, PFCI, Crockett, Myers & Associates, Inc.

Ever find yourself wondering how much to mark up your product, how much you should charge for design, labor or delivery? In just 30 minutes, floral industry financial expert Derrick Myers will show you the formulas to make your events profitable every time. He’ll also discuss how to bridge the gap between a bride’s “Pinterest” dream wedding and her budget, and how to make extra money as the wedding day coordinator.

You’ll learn:

  • Proven strategies for planning profitable events
  • Pricing formulas that work
  • Pinterest do’s & don’ts for brides

Mother’s Day Pricing for Profits

Presenter: Mark Anderson, FloristWare

How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer an “anchor” product that draws in customers? How will your sales staff quote the price of your standard Mother’s Day arrangements to callers?

“Subtle tweaks to pricing can have big impact on profits,” said Mark Anderson, FloristWare founder and developer who studies pricing models and writes about them for

Anderson reviews those “subtle tweaks” during “Mother’s Day Pricing for Profits,” a free WebBlast for members.  “I’ll explain how to use advanced and easy-to-implement tactics that have been perfected by the biggest and most profitable companies,” Anderson said.

In just 30 minutes, you’ll learn how to use four proven tactics to boost profits:

  • Anchor pricing
  • Charm vs. Round Pricing
  • Bundling
  • Expressing Prices

How Much Is Your Business Worth?

Presenter: Derrick Myers, CPA, CFP, PFCI, Crockett, Myers & Associates, Inc.

There are many different ways to establish the value of a retail business, and floral industry financial expert Derrick Myers knows them all. Find out what’s important to consider when assessing fair market value, and how a professional figures out what a business is really worth.

Is Your Workplace Drug-Free?

Presenter: Connie Turner, SPHR, Hortica Insurance & Employee Benefits

Illegal drug use can seriously impair workers and cost employers billions of dollars a year in increased sick time, absenteeism, tardiness, accident rates, workers compensation claims, turnover, theft and more. During this webinar, HR expert and the Vice President of Human Resources at Hortica Insurance & Employee Benefits Connie Turner, SPHR, talks about how to set up an effective policy for ensuring a drug-free workplace.

The Power of Pricing

Presenter: Mark Anderson, FloristWare

FloristWare founder and developer Mark Anderson studies pricing models and writes about them for Mark presents The Power of Pricing, a special series of online short courses.

Episode 1: $49.99 or $50.00? One Penny Makes A Huge Difference

Research shows that one penny can make a huge difference in the way consumers perceive your product, brand and value proposition. The latest research also shows how that one penny affects the way consumers experience and remember your product.

Episode 2: Bundling: The Huge Upside to Selling Packages

About the time florists started leaving the bundled pricing model — by charging delivery and services separately — other industries, such as fast food, started embracing it by promoting  combos or “value meals.” Now, research shows bundles increase perceived value and sales while lowering ordering costs.

Episode 3: You Don’t Take Margin to the Bank

Some vendors, such as gas stations, do not offer volume discounts, while others discount volume purchases by as much as 90 percent. What is the formula, and where do flowers fit in?

5 Questions to Ask Your Team the Week After Mother’s Day

Presenter: Derrick Myers, CPA, CFP, PFCI, Crockett, Myers & Associates, Inc.

Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply what could be better. Floral finance wiz Derrick Myers, CPA, CFP, PFCI, reveals the topics you must discuss with staff to improve efficiency, production and sales performance for the next Mother’s Day. This same strategy can be used after each holiday (or event) to improve the next one.

Mobile Madness

Presenter: Renato Sogueco, SAF

Having a smartphone is not only a must to manage our hectic personal lives but also an indispensable tool for business. Smartphones allow you to be connected with shop activity while on the go, capture great photos and videos, and take command of your social media presence as you make posts and upload media right away. SAF Chief Information Officer Renato Sogueco presents Mobile Madness, a special series of online short courses.

Episode 1: Is Your Smartphone Smart Enough for Your Customers?

iOS vs Android vs others? Find out what wireless plan is right for your business, and learn about key hardware specs!

Episode 2: Get Appy

Learn about productivity apps to keep your business humming and the right apps to capture great photos and videos.

Episode 3: Uploading Photos and Video to Social Media

See demos of how to capture, manage and edit media to upload to popular social media such as Facebook, Twitter and Instagram

PR Boot Camp – Capture Media Attention for Valentine’s Day & Beyond

Presenter: Jennifer Sparks, SAF

SAF Vice President of Marketing Jennifer Sparks presents a “short course” from her powerful media training programs. In just one hour, you’ll learn how to:

  • Put your shop on local news radar
  • Establish yourself as the expert your local media turns to again and again
  • Increase your shop’s visibility before Valentine’s Day — and year round

2019 © Society of American Florists

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