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The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for florists to make sure their shops are t... Read more
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with Administrative Professionals Week —... Read more
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They... Read more
What do other floral professionals expect for Mother’s Day sales? How is the product supply and prices? Which floral arrangements should retailers feature on their websites?... Read more