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Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email signature. No longer just an afterthought... Read more
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to sales and designs? Bring a team, of cours... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be missing out... Read more
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and improve interior spaces. American Spa, whose w... Read more