At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Petal It Forward Prep: Pre-Made Bouquets and Assembly Lines
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Petal It Forward Prep: Recruit Volunteers
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
Petal It Forward Prep: Source the Flowers
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Promote “Flower Power” with New Graphics
The Society of American Florists’ new “Flower Power” marketing materials — including a shareable Facebook image, Facebook cover image and web...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Petal It Forward Prep: Research Your Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
Members to Receive New Local Marketing Posters
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it...
Captive Content: Beating the Instagram Algorithm
Gone are the days of the chronological news feed on Instagram, where the most recent posts are featured at the top of the page. Instagram now...
Women’s Day Prep: Employ Social Media
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
Petal It Forward Scores More than 130 Million Impressions
A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Use Video to Capture Consumer Attention
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Petal It Forward
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...