This video spotlights SAF’s 2015 Petal It Forward event that generated millions of consumer impressions with positive messages about the powerful effects of giving and receiving flowers.
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at the same time? Take part in the Society of American Florists’ next Petal it Forward event.
On Oct. 19, SAF’s marketing team will “Petal It Forward” by randomly presenting two bouquets each to people throughout New York City. Florists can do the same in their cities as well.
Here’s how it works: Recipients will be asked to “Petal It Forward” by giving away one of their bouquets and posting a picture about it using the hashtag #PetalItForward and tagging SAF’s Instagram, @About_Flowers or Twitter, @FlowerFactor. And they will be reminded that they can continue to spread the happiness throughout the year by visiting their local florist.
The Society of American Florists’ 2015 Petal It Forward campaign was a phenomenal success, garnering participation from industry members in 44 cities in 27 states, which generated more than 212 million consumer impressions through traditional media coverage, and 1.2 million social media impressions.
For details and step-by-step advice on how to conduct your own Petal It Forward event in your community, visit safnow.org/petalitforward — be sure to fill out the online participation form once you’ve solidified your plans.
