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Marketing Your Business
Strong Vendor-Buyer Relationships Help Overcome Supply Chain Hurdles
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City,...
Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
For Growers, Outstanding Varieties Provides Opportunity to Stand Apart
Toward the end of 2018, Juan David Lecuona began fielding hundreds of queries from industry members hungry for more information on ‘Alma’— a bright...
Save 75 percent on SAF Posters, Postcards and Stuffers
The Society of American Florists kicks off summer with a big sale guaranteed to boost local marketing efforts. Save 75 percent on SAF posters,...
Nine Social Media Ideas to Post for Mother’s Day
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
Communion Crowns Help Illinois Shop Court New Customers
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...