Marketing Your Business Archives

Petal It Forward Prep: Research Local News Reporters

September 14, 2016 | Events, Marketing, Public Relations, Social Media

Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...

Petal It Forward Prep: Print Flower Cards or Stickers

September 8, 2016 | Events, Marketing, Public Relations, Social Media, Uncategorized

The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...

Plan Your Oct. 19 Petal It Forward Event Now

July 15, 2016 | Business Builder, Marketing, Public Relations, Social Media

Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...

Capture Commercial Customers with B2B Marketing Materials

July 4, 2016 | Marketing

SAF makes it easy for members to capture and maintain profitable commercial accounts with tools, promotional tactics and step-by-step instructions....

Sparks Peddles ‘Petal it Forward’ in Chicago

June 20, 2016 | Events & Education, Marketing, Public Relations, Social Media

SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...

SAF Maui 2016 – How to Produce Great Video

May 24, 2016 | Events & Education, Marketing, Social Media, Technology, Video

Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...

Petal It Forward and Save $50 on IFE Registration

April 21, 2016 | Business Builder, Events & Education, Floral Industry News, Marketing, Member Benefits, Public Relations, Social Media

Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...

Advertise Your Blooms on the Radio

April 6, 2016 | Business Builder, Marketing

A Nielsen Catalina Solutions research study found that each dollar spent on radio advertising generated an average sales return of $6 from the...

Boost Your Prom Sales with New Quiz

April 6, 2016 | Business Builder, Marketing, Member Benefits, Public Relations, Public Relations, Sales, Social Media, Uncategorized

Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...

SAF Women’s Day Campaign Reaches Hundreds of Thousands

March 9, 2016 | Business Resources, Floral Industry News, Marketing, Public Relations, Social Media

Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...