In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist in York, Pennsylvania. Read about it in the October issue of Floral Management.
Planning to host an open house, holiday program or other special floral event to celebrate the season? (It’s sooner than you think!) Start by reading “A 12-Step Guide to Organizing Programs that Educate, Motivate and Captivate,” from SAF’s Professional Floral Communicators – International. Created by design and speaking experts, the easy-to-follow reference takes you through the event planning process from concept through completion and beyond (with a handy list of post-event follow-up tasks). It even provides a detailed planning timeline to help you keep preparations on track.
The online publication is free, exclusively for SAF members. Click here to read the guide and get started on a successful fall event now.