You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Women’s Day Prep: Generate News Coverage
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
Stay Positive in Valentine’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. This Valentine’s Day, seize the opportunity to...
Post Valentine’s Day Facebook Graphics
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
Nominate a Floral Super Star for an Industry Award
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading...
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
“We’re Married to Perfection” Engages Brides
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
Ready-to-Go Graphics, Scripts for Small Business Saturday
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Share the Petal It Forward Video
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
Small Business Saturday Prep: Rally Your Online Community
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Small Business Saturday Prep: Dress Up Your Store
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Invite Event Business with “Table for Two. Party of Six. Celebration of the Year.”
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...