Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of...
Partnering with Popular Illustrator Boosts Boston Shop’s Visibility
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Marketing Your Business
Petal It Forward 2017: Social Media Coverage
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Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...
Flowers by George Interviewed for Hulu Show
Earlier this month, the same week Amazon became the most valuable publicly traded company — seemingly more evidence of the e-commerce giant’s retail...
You Do You: Stand Out Online with Authentic V-Day Messages
The bad news: The competition for Valentine’s Day customers this year is intense. The good news: You already have everything you need to connect...
Kissing Booth Elicits Photo Ops, Early V-Day Orders
Name a more perfect Valentine’s Day window display than a fully functioning kissing booth. (We’ll wait.) While browsing the Burton + Burton gift...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the...
Patriotic Promotion Drives Foot Traffic, Online Engagement
 The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering...
Industry Members Wear Hearts — and Brands — on Sleeves for Petal It Forward
By Christy O'Farrell When Judy Litzenberg headed to work at Louis Morgan Gifts and Pharmacy in Longview, Texas, one Wednesday morning last October,...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Top Four Talking Points for Mother’s Day Interviews
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about...
Mother’s Day Marketing Made Easy
According to the National Retail Federation, 69 percent of people plan to buy flowers for Mother’s Day 2018. Make sure your shop is top of mind...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...