Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web...
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be...