Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed...
3 Things to Do Before Petal It Forward Oct. 16
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A Step-by-Step Guide to Mastering Reels Â
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Spread Joy and Boost Your Business Oct. 16 with Petal It ForwardÂ
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Digital Power Up: Supercharge Your SEO With Social SmartsÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
Promote Summer Sales Via Social
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
Boost Back-to-School Sales
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web...
Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...
Hacks to Elevate Digital Marketing
Ready to take your digital marketing to the next level? At the Society of American Florists’ annual convention Sept. 6-9 in Phoenix, three marketing...
Struggling to Build a Social Following? Think Like an Influencer
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Spark Summer Sales on Social Media
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Florists Get Social for Gen Z Sympathy Sales
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
5 Tips to Get the Most Out of Paid Social Ads
Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be...
Drive Mother’s Day Sales on Social Media
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...