Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Boost Your Local Profile
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t...
Remind Your Customers that Dads like Flowers, Too
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father...
COVID Through My Eyes: Pandemic Forces Delegation
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Help Your Customers Say Congrats to Grads
Last year, the typical excitement that comes with senior year was taken over with uncertainty as the COVID-19 pandemic canceled graduation...
National Marketers ID Mother’s Day Success Factors
One year into the pandemic, floral marketers are well positioned to offer online-ordering and in-store pickup are on their way to having a...
3 Tools to Promote Prom Flowers
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
Use Social Media to Boost Mother’s Day Sales
Mother’s Day isn’t until May 9, but it’s never too early to start promoting the holiday on your social media channels. Did you know that social...
3 Resources for a Successful Easter
Easter is right around the corner but there is still time to encourage your customers to hop on over to your shop and pick up flowers! The Society...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Florists Use ‘Petal It Forward’ to Boost Engagement
Hundreds of floral industry members from all segments and all around the country (plus Canada and Colombia!) generated positive buzz for their...
N.Y. Florist to Celebrate Local Heroes for Petal It Forward
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
2 Tactics to Help Drive Online Sales
All your efforts to make your website as convenient, enticing, and customer friendly as your digital store will help to increase traffic to the...
Connect with Flowers This Fall
According to the National Center for Education Statistics, 56.4 million students are projected to attend elementary, middle, and high schools across...