Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...
Boost Back-to-School Sales
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web...
Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...
Struggling to Build a Social Following? Think Like an Influencer
Every florist can be an influencer on social media. That’s the advice Valerie Crisostomo, an Atlanta-based florist, content creator and founder of...
Spark Summer Sales on Social Media
Memorial Day weekend is the unofficial start to summer. Remind your customers to celebrate the new season with flowers using the Society of American...
Florists Get Social for Gen Z Sympathy Sales
Fifty years ago, florists didn’t have to market the comfort and sense of peace that flowers lend to funerals. Mourners sent flowers without...
5 Tips to Get the Most Out of Paid Social Ads
Heading into the final Mother’s Day push, are you getting the most out of your advertising dollars? With so many advertising options, it can be...
Drive Mother’s Day Sales on Social Media
Forget to plan your Mother’s Day social media campaign in the frenzy of preparations? Don’t worry — the Society of American Florists has you covered...
Snap Up Some Spring-Inspired Publicity
With the return of spring flowers and blossoming trees, why not celebrate the season by staging space in or around your shop to lure in visitors who...
Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
Florist Gets 30 Seconds of Fame on TikTok
A historic Washington, D.C. florist is enjoying a bit of TikTok fame. Lee’s Flowers and Card Shop was featured this month in two videos for Intuit...
Get Social with Valentine’s Day Promos
The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the...
Encourage Early Orders This Valentine’s Day
Valentine’s Day is always busy, but this year the holiday falls on the Tuesday after the Super Bowl. Between that and the unpredictable weather...
Get Ready for a Profitable Valentine’s Day
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...