Floral Industry, you did it!
262 Petal It Forward Events in 234 Cities in all 50 States
On October 19, 2016, the Society of American Florists and florists nationwide randomly surprised people on the street with flowers in more than 234 cities in 50 states. Lucky recipients received two bouquets — one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger. There were a lot of smiles going around as the country experienced flower power.
Capitalize on Petal It Forward to Promote Your Shop
Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the U.S.
SAF took part in this feel-good trend through its Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods (and that people report the best reason to receive flowers is “just because”).
The campaign aims to generate media coverage (through both social and traditional media outlets) highlighting the benefits of flowers — the positive impact flowers have in our work productivity and emotional state — and positioning SAF websites (aboutflowers.com and aboutflowersblog.com) as viable resources for consumers.