Days after leading a Society of American Florists webinar on generating media buzz, Jackie Levine found herself giving interview after interview...
Flowers Receive Prominent Coverage for Mother’s Day
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PR
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
Plan Your Petal It Forward Media Strategy
Good timing, relationships, reaching out to radio stations and via social media, and reminders are some of the ways floral teams have had success...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Publicity Pointers from Petal It Forward Superstars
 Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
Alabama Florist Partners with Alzheimer’s Association for Mother’s Day
When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the...
Petal It Forward 2017: Social Media Coverage
Follow #petalitforward on social media:TwitterInstagramFacebookÂ
Prep Tips for V-Day Interviews
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day....
Make a Lasting Impression with Savvy (Fast!) Petal It Forward Follow-Up
Keep the smiles, hugs and good feelings going and get the most out of your Petal It Forward event with these important — and fast!— follow-up...
Get the Media Excited About Petal It Forward
Petal It Forward is coming up fast: The date for 2018 is Oct. 24. Once you’ve signed up to participate, organized your staff and connected...
Where Will You Petal It Forward on Oct. 24?
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle...
Florists Talk Shop with Reporters for Mother’s Day
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke...