Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Plan Your Oct. 19 Petal It Forward Event Now
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
Florists Score High Profile Coverage Leading up to Mother’s Day
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
SAF PR Program Drives Teens to Prom Flowers
The Society of American Florists is using a new public relations program and a major rite of passage to connect teens and flowers. Prom season is...
To Win Over Clients, Ask Them for Help
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
First For Women Touts ‘Just Because’ Floral Gifts
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because”...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
Interview Dos and Don’ts
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....
D.C. Florist Gets Positive PR From Reality Star’s Fundraiser
When "Bachelor in Paradise" alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington,...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
Score Some Pre-Christmas Press
A positive feature story and quality photo can help you end the year on a high note. Looking for an angle to get your business in the news this...