If you’ve followed our advice and reached out to the media to generate some Valentine’s Day coverage, you likely have a big interview coming up. Remove the butterflies from your belly by reviewing SAF’s handy interview prep sheet, available here. Among other tips, you’ll find solutions for thorny questions (i.e. “Why do Valentine’s roses cost so much?”) and best practices for making your message more impactful, such as sharing a memorable anecdote or discussing trends.

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