If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy,...
Prep Tips for V-Day Interviews
The good news? You have the chance to go on your local news program — or to be featured in a local publication — in the days before Valentine’s Day....
Wichita Florist Lands Prominent Coverage from New Research Study
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an...
Florists Score High Profile Coverage Leading up to Mother’s Day
During one of your busiest periods, would you let a news station set up a live feed, directly to its website, and broadcast the comings and goings...
Interview Dos and Don’ts
If you've followed our advice and reached out to the media to generate some Valentine's Day coverage, you likely have a big interview coming up....