Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
Prom Display Entices Teens, Encourages Bigger Sales
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
Stories from Capitol Hill: SAF Members Meet, Greet and Educate Lawmakers
Congressman Bob Goodlatte (R-Virginia-6) does not represent Mike Mooney. In fact, Goodlatte, the chairman of the House Judiciary Committee,...
Prom Kits Increase Productivity
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...
Despite Wintery Blast, Philly Flower Show Attracts Thousands of Visitors
The show must go on. Despite a nor’easter that pummeled Philly and neighboring towns in snow and heavy winds, the 2018 Philadelphia Flower Show drew...
Florists Cash in on Couples Ready to Spend Big on Weddings
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to...
Major Garrett, Rep. Jimmy Panetta Tapped for CAD
The Society of American Florists added a high-profile political TV news reporter and one of the floral industry’s biggest advocates in Congress to...
CBS News Chief White House Correspondent to Share Insider’s View at CAD
Viewers of CBS News broadcasts and "Face The Nation" will recognize the new speaker added to the lineup at the Society of American Florists’ 38th...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...