“I love the colors,” said Sally Danciu, owner of Sally’s Flowers in Philadelphia. She’s hung the new “Flower Power” and “Happiness Delivered” posters in her showroom and uses the matching statement stuffers in thank-you cards to new customers. “We’ve been in business for 40 years and have used every marketing piece SAF has created. We’re excited to see the new materials.”
Members have exclusive access at safnow.org/kits to customizable print ads, fliers, web ads and Facebook sharable graphics complementing the new poster designs. Matching statement stuffers, postcards and posters are available to order.
“Flower Power” and “Happiness Delivered” refer to the Rutgers University research that proves the emotional health benefits of flowers. The back of the “Flower Power” postcards and statement stuffers reads: “Express your feelings. Touch a heart. All without saying a word. Contact us, we’ll help you make someone’s day.” On back of the “Happiness Delivered” direct mail materials: “Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. Contact us, and we’ll help you give smiles for days.”
The floral arrangements featured were designed by member Carol Caggiano, AIFD, PFCI, of A. Caggiano Inc. in Jeffersonton, Virginia, who designed the corsage and boutonnière showcased on the U.S. Postal Service’s “Celebration” stamps.
SAF’s 2017 Local Marketing Kit is possible thanks to voluntary contributions to the SAF Fund for Nationwide Public Relations by wholesalers, suppliers, importers and growers. For information on how to support this important industry initiative, visit safnow.org/prfund.