Ask a local to describe Stein Your Florist Co. in Philadelphia, and the description likely starts with the retro, neon signs proudly trumpeting the name of the 130-year-old business. If those signs are a comforting, nostalgia-inducing signal to Philadelphians, the shop’s interior is a familiar high five — or a warm hug. The staff is cheerful. Employees are engaged and excited to talk about new products. Dogs are welcome. The store is open seven days a week.
At a time when many are predicting the demise of brick-and-mortar, Stein Your Florist Co. is thriving, thanks to the love and leadership of the Kelly family. Together, the family has created a two-location business with strong walk-in sales and a community vibe. Read more about the business, its physical spaces and its commitment to being eco-friendly in the October issue of Floral Management.
