Promoting Flower Power

Increased competition for consumer dollars means we need to promote flowers as the gift of choice more than ever. Working toward this goal, SAF established the SAF Fund for Nationwide Public Relations in 2001. This industry-wide fund supports the development of public relations programs designed to reach millions of consumers with positive messages about the benefits of flowers and the expertise of professional florists in the context of everyday news.

© Society of American Florists

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