About SAF's 1-Day Profit Blast
Are you ready to take your floral business to new heights? Looking for a quick getaway that will pay off big for your business? SAF’s 1-Day Profit Blast events take place around the country and provide florists with:
- Engaging Education: Three interactive sessions designed to enhance your skills, increase sales and boost profits.
- Networking Opportunities: Connect with fellow floral retailers, share ideas, ask questions and swap advice.
- Supplier Showcase: Explore a diverse range of floral products, hard goods, technology and more from top industry vendors.
Location and Travel
Profit Blast Location
Crowne Plaza Atlanta NE – Norcross
6050 Peachtree Industrial Blvd. NW
Norcross, Georgia 30071
Book Your Room
Room Rate: $129 per night
Cut off date: October 6, 2025
Click here to book your room in SAF’s room block.
Or you can contact IHG Reservations at 1-877-227-6963 and provide them with the Specific dates and the following to make Reservations:
GROUP NAME: Society of American Florist
GROUP CODE: SAF
Always book your room using the booking link on this page. If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.
Profit Blast Atlanta Registration
Rate Includes: 4 Educational Sessions | Lunch and Coffee Breaks | Supplier Expo Viewing
Bring your team! Additional registrants from the same business are only $99 each
Profit Blast registration is open to floral retailers, individual florists, and event florists only. We are unable to
accommodate industry suppliers who are not paid exhibitors.
Early Bird Registration Rates
Prices increase on October 15
SAF Ultimate Level Retail Members
$119
SAF Premium Plus Level Retail Members
$139
SAF Premium Level Retail Members
$149
SAF Standard Level Retail Members
$169
Non SAF Members
$219
Kennicott & Smithers Customers
$169
9:00 AM – 10:00 AM
Registration Open, Network, Meet with Vendors at the Supplier Showcase
10:00 AM – 10:30 AM
Welcome and Opening Comments
10:30 AM – 11:30 AM
Cut the Waste, Keep the Profit: Protect Your Blooms, Protect Your Bottom Line
Speakers: Lenny Walker, Kennicott Brothers, Steve Daum, Floralife
Kick off Profit Blast with a roundtable discussion on one of the biggest drains — and opportunities — in floristry: waste. Every lost stem costs you: money, time, and customer trust. Learn how smart decisions in sourcing, handling, and care can protect margins and turn freshness into profit. You will leave this session with clear steps to waste less, sell more, and build stronger profits!
What You’ll Learn:
- Cold Chain Confidence – how to keep your cooler working for you
- Flower Food that Pays Off – how dosing right can extend vase life
- Process with Purpose – simple habits that can help save dollars
- Profit in Every Petal – reduce loss, boost sustainability & loyalty
- Plus – Q&A time to ask questions about your shop’s challenges.
11:30 AM – 11:50 AM
Vendor Spotlight
Vendors will introduce the products and services on display at the showcase to help elevate your networking opportunities
11:50 AM – 12:45 PM
Light Lunch Served
Sponsored By:
12:45 PM – 1:45 PM
Heartfelt Designs, Smart Business: Elevating Your Sympathy Work
Speaker: Kelsey Thompson, AIFD, PFCI, CFD, Bloom Floral Algona
Sympathy work is one of the most meaningful services florists provide—and it can also become a sustainable, profitable part of your business. In this engaging session, you’ll discover how to design memorial tributes that honor loved ones with compassion while keeping your operations efficient and profitable. From pricing strategies to building lasting partnerships with funeral directors, this program combines artistry with smart business practices. Attendees will leave with tools, techniques, and confidence to elevate their sympathy services.
What You’ll Learn:
- How to balance artistry and efficiency through cost-effective mechanics, design strategies, and pricing methods.
- Professional communication techniques that provide comfort and build trust with grieving families.
- Actionable steps for strengthening relationships with funeral directors to drive long-term business success
Sponsored By:
1:45 PM – 1:55 PM
Smithers Oasis Mini Presentation – Floral Foundations: Money-Saving, Creative and Sustainable
Speaker: Rachel Stutzman, Smithers-Oasis
In this quick and practical session, we’ll uncover the secrets of choosing the right floral foam for the job. Whether you want to stretch your budget, elevate your design possibilities, or make more sustainable choices, each type of foam has its unique strengths that as a floral professional you need to know! Walk away with simple, actionable tips to make your next design smarter, easier, and more impact.
1:55 PM – 2:15 PM
Network and Meet with Vendors at the Supplier Showcase
2:15 PM – 3:15 PM
Balancing Connection and Efficiency: Driving Success with Social Media and AI
Speakers: Steve Dyme, Flowers for Dreams, Tony Guerrie, Flower Buddy, Paul Guerrie, Flower Buddy
Get ready to transform the way you connect with customers and grow your business! This dynamic session dives into what customers really want, how to create authentic social media content that resonates, and how AI can take the guesswork out of your day-to-day operations. With real-world examples, practical tools, and fresh strategies, you’ll discover new ways to save time, boost engagement, and strengthen customer loyalty. Walk away inspired and equipped with easy-to-implement ideas you can start using right away.
What You’ll Learn:
- How to see your business through your customers’ eyes and build lasting relationships.
- Simple, creative strategies for posting social media content that feels real and gets results.
- How AI tools can help you work smarter, not harder, while driving sales and efficiency.
- How to use your data to provide insights and clarity
3:15 PM – 3:35 PM
Vendor Spotlight
Vendors will introduce the products and services on display at the showcase to help elevate your networking opportunities
3:35 PM – 4:05 PM
Network and Meet with Vendors at the Supplier Showcase
4:05 PM – 5:05 PM
Styled to Sell: Designs That Drive Profit
Speaker: Mike Hines, Epoch Floral
Mike Hines of Epoch Floral shares how bold, intentional floral design isn’t just beautiful—it’s a strategic advantage. Through a curated collection of architectural and monotone-inspired arrangements, discover how elevated aesthetics can drive profit and set your brand apart. This session blends creative inspiration with real-world business strategy to help you design with purpose.
What You’ll Learn:
- How to use bold, structured designs to command attention and support premium pricing
- How to create high-impact looks with simplified, monotone palettes
- How to confidently communicate the value of design to win and retain clients
Sponsored By:
5:05 PM
Closing Comments
Profit Blast Atlanta is Sponsored by:
1-Day Profit Blast Cranston, RI – Sunday, April 6, 2025
Location and Travel
Profit Blast Location: Carbone Floral Distributors
Carbone Floral Distributors
1 Goddard Rd
Cranston, RI 02920
About Carbone Floral Distributors
We are excited to announce that the April Profit Blast will be held at Carbone Floral Distributors’ impressive 100,000+ sq. ft. wholesale facility, renowned throughout New England for hosting some of the region’s largest wholesale shows. Don’t miss the opportunity to experience this incredible facility firsthand.
Carbone Floral Distributors is a full-service wholesaler with three distinct departments:
- Fresh Flowers – Featuring over 250 varieties of fresh flowers and cut greens sourced from four continents.
- Greenhouse Plants – Offering 100+ varieties of flowering and foliage plants available year-round for every season.
- Floral Hardgoods – Stocked with a vast selection of glassware, pottery, baskets, containers, ribbons, silk and dried flowers, and home décor.
Hotel Room Block
The Loom Hotel
400 Knight Street
Warwick, RI 02886
Room Rate:
April 5: $139
April 6: $119
Click here to book your room in SAF’s room block.
Cut-off date: March 27, 2025
Always book your room using the booking link on this page.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.
Profit Blast Cranston is Sponsored by:
Somerset, NJ: November 5, 2024
Hotel and Travel Info.
DoubleTree by Hilton Somerset Hotel and Conference Center
200 Atrium Drive
Somerset, New Jersey 08873
Room rate
$139 single/double
Cut Off Date
October 15, 2024
Travel information
Always book your SAF hotel rooms using the information posted above.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. These companies are not in any way affiliated with the Society of American Florists and should not be used to make reservations. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver Kern at 703-838-5221 or meetings@safnow.org.
Profit Blast Somerset is Sponsored by:
Cleveland, OH: June 11, 2024
Hotel and Travel Info.
Intercontinental Cleveland
9801 Carnegie Ave.
Cleveland, OH 44106
Room rate
$199 single/double
Cut Off Date
May 20, 2024
Travel information
Always book your SAF hotel rooms using the information posted above.
If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. These companies are not in any way affiliated with the Society of American Florists and should not be used to make reservations. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver Kern at 703-838-5221 or meetings@safnow.org.
Profit Blast Cleveland is Sponsored By: