Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on the way.
“Creating a profitable event package isn’t magic — it’s science,” said floral industry finance expert Derrick Myers, CPA, CFP, PFCI. “It requires solid-pricing formulas that factor in all the unexpected costs that pop up when you least expect them.”
Myers, a regular contributor to Floral Management magazine, will explain how to factor in those surprise costs, along with what florists need to know about each venue before pricing a job and ways to ensure they’re paid for all the services provided during his presentation, “Eventology: The Science of Profitable Events,” at the Society of American Florists’ 1-Day Profit Blast on Saturday, Nov. 4, in Louisville, Kentucky.
The president of the accounting firm of Crockett, Myers & Associates joins other floral industry experts in Louisville for this educational event underwritten by the Bill Doran Company. Their programs cover floral design, customer service, and social media:
- “Tiny Houses, Big Design Opportunities.” Helen Miller, AIFD, CAFA, CF, will share strategies to connect with Millenials, explain how to set up a terrarium bar in your shop, and create chic designs perfect for small spaces in her presenation sponsored by Syndicate Sales.
- “Build the Perfect Sales Script.” Tim Huckabee, president of FloralStrategies, LLC, will make mystery shopper calls to real florist shops.
- “ABCs of Social Media Marketing.” Crystal Vilkaitis, founder of the Social Edge, will recommend strategies for promoting your shop on Facebook and Instagram.
During SAF’s 1-Day Profit Blast in Louisville, participants will have the opportunity to network with like-minded business owners and explore products in the Supplier Showcase.
Early registration ends Oct. 26 and saves $60. Each additional registrant from the same company pays only $99. For details and to sign up, visit safnow.org/1-day-profit-blast.