The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
A Silver Lining to Store Closures?
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone.  As of mid-June, 4,789 store...
Bankruptcy Filing Creates Panic Among Brides
When the wedding dress store Alfred Angelo filed for Chapter 7 bankruptcy last week, the news sent brides around the country into a panic — and...
Free WebBlast: Pricing for a Bigger Piece of the Pie
The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Find Your Hidden Profits in St. Louis
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
Data-Driven Decisions Drive Growth
Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
Get Paid for the Goods and Services You Deliver
Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the...
SAF Graphics Prompt Memorial Day Sales
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
Mother’s Day Predictions: More Money, More Flowers and More Small Business Patronage
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
Make Opportunity Knock for Your Business
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...