Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Florists (SAF) members can take advantage of free expert guidance on these topics, available online.
Vonda LaFever, AIFD, PFCI, vice president of TeamFloral, presented the 30-minute WebBlast “Are You Leaving Money on the Design Bench?,” earlier today for the Society of American Florists. LaFever gave a design demo and shared advice to increase productivity and profitability, including goals for COGS and payroll, best practices on controlling design costs, tips on design room productivity and how to design for perceived value. SAF members have exclusive access to this WebBlast recording and others at safnow.org/webinars.
Other WebBlast recordings include “Mother’s Day Strategies for Buying & Marketing” presented by LaFever with SAF President-Elect Bill LaFever, PFCI, of the Bill Doran Company; “Mother’s Day Pricing for Profits” with FloristWare’s Mark Anderson; and “5 Steps to Profitable Weddings and Events” with Ryan O’Neil of Twisted Willow Design.
SAF hosts its next 30-minute WebBlast, “Mother’s Day Mania,” presented by TeamFloral on April 27 at 3 p.m. Eastern. It includes a 20-minute presentation plus 10 minutes of a questions and answers. Register to participate in the live WebBlast atsafnow.org/webinars. It is free for members; $29.95 for non-members.