Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral financial analyst Derrick Myers, CPA, CFP, PFCI.
The president of Crockett, Myers & Associates, Inc., will present his famously entertaining and informative “Treasure Hunt: Finding Your Hidden Profits” at the Society of American Florists’ 1-Day Profit Blast in St. Louis on Saturday, July 22.
His presentation walks participants inside the six main cost centers of a flower shop for an eye-opening look at cost of goods sold, labor, delivery, occupancy, marketing and wire service business.
Myers explains how to understand and use formulas and worksheets to improve profits, time-tested cost control techniques used by hundreds of profitable florists and the most common and detrimental black holes of lost profits in every business. Read more.
In addition to finances, SAF’s 1-Day Profit Blast in St. Louis includes a hands-on design program and presentations on social media marketing and customer service:
- “Tiny Houses, Big Design Opportunities,” by Derek Woodruff, AIFD, CF, CFD, PFCI, and sponsored by Syndicate Sales
- “The Social Selling Mindset,” by Crystal Vilkaitis, owner of Crystal Media
- “Delivering the ‘Wow’ Factor” by Art Conforti, PFCI, owner, Bloomerang Solutions
Participants also will have opportunities to network and peruse the Supplier Showcase, where floral industry vendors share their newest products.
Early registration ends July 11, and saves you $60. The program offers a low registration fee of $139 early-bird for members and $99 for each additional registrant from the same company. For details and to register, visit safnow.org/1-day–profit–blast.
Additional events will be held in Boston on Sept. 23, sponsored by Jacobson Floral Supply; and Louisville, Kentucky on Nov. 4, sponsored by Bill Doran Company.