For years, the run-up to Mother’s Day has proceeded like clockwork at Radebaugh Florist & Greenhouses in Towson, Maryland. Kaitlin Radebaugh, AAF, is a planner — so determining how much... Read more
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the holiday have to teach floral industry memb... Read more
What do Mother’s Day results tell us about the floral industry’s “new normal”? How will our operations change? And, what will be the impact of COVID-19 on flower purchases? The Society of Am... Read more
You made it through a most unusual Mother’s Day. Congratulations! But have you and your team documented what went right and what you learned? A longtime industry financial pro said that’s a... Read more
The run-up to one of the floral industry’s biggest holidays was chaotic and filled with uncertainty —especially for florists in states with strict business closure and stay-at-home measures.... Read more
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared in a Facebook Live video Tuesday, May 5,... Read more
About 73 percent of the retailer respondents to a Society of American Florists post-holiday survey on Administrative Professionals Week (APW) said sales were down this year. In write-in resp... Read more
With physical shopping prohibited pretty much everywhere, your website has taken center stage this spring. “It was important before, but now it is number one,” said web expert and floral con... Read more
If you’re allowed to operate this Mother’s Day, you’ll likely do so with a reduced staff including people with little to no design experience, such as family members, as well as limited reso... Read more
One of sales expert Tim Huckabee’s biggest pet peeves is hearing florists lowball customers because they’re selling from their own pockets. That inclination is “probably especially strong” r... Read more
