How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those changes? Industry experts and event attendees s... Read more
How do consumers plan to purchase flowers and plants in the next six months — and what is motivating their behavior? Has the pandemic permanently changed the buying habits of floral consumer... Read more
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Florists said... Read more
The results are in: More Americans showed their love for moms with flowers this year. Nearly a third of American adults bought fresh flowers or plants as gifts for Mother’s Day (32%) — a 4%... Read more
Ten days of protests sparked by a controversial proposal for tax reform began by causing minor delays in flower shipments from some farms in Colombia but, as reported in last week’s SAF Now,... Read more
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Nancy White,... Read more
Protests sparked by a controversial proposal for tax reform last week in Colombia caused minor delays in flower shipments from some farms but did not seriously disrupt the flow of cut flower... Read more
Ahead of major floral holidays, such as Mother’s Day, negative or misleading publicity or references regarding flowers and florists can often be found in advertising from gift competitors or... Read more
Pick up the phone. Plan your media strategy. Prune your online offerings. As the countdown to Mother’s Day ticks down, there are still things you can do to maximize holiday sales. In the ear... Read more
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars. But when the Society of American Florists a... Read more
