When Society of American Florists member Cameron Pappas was invited to appear on three out of four local news stations and on radio, he welcomed the opportunity — even though it came in the... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this Mother’s Day.” That’s just one of nine copy-an... Read more
Bringing together 35 people for a high-volume event such as Mother’s Day can be quite a task. Here are some of my tips, based on decades of experience running our family business, Stein Your... Read more
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral industry and the National Retail Federatio... Read more
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message along with a group photo of your employees... Read more
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing Jennifer Sparks. “It’s a known fact that people e... Read more
With more than one billion users — many of them in the 18- to 34-year-old demographic — Instagram is a primo place to promote Mother’s Day if you can do so in a way that’s “real, interesting... Read more
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two experiential promotions, both connected to po... Read more