Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a top gift choice for Mother’s Day, according... Read more
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual one. This year, 1-800-FLOWERS.COM, Inc. re... Read more
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s advocacy work even prompted two organizations... Read more
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will affect availability and pricing of flowers.... Read more
Millions of viewers across the country who tuned in to the Today Show last week heard some practical advice from the Society of American Florists about purchasing flowers for Mother’s Day —... Read more
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind greeting cards, with 72 percent of those surv... Read more
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media posts that elevate the people and heart behin... Read more
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the Society of American Florists about their a... Read more
The commercial opens with three real-life moms arriving on set to audition for the role of Lilly, a mom struggling to make ends meet in a Teleflora’s Mother’s Day commercial. Each wom... Read more
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart, Signage You’re acutely aware Mother’s Day is... Read more
