Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief editors recently checked in with national compa... Read more
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two experiential promotions, both connected to po... Read more
In the midst of Mother’s Day week — when the pressure was on, and designs were flying out the door — some Society of American Florists members spoke with local and national media about holid... Read more
One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an email promotion that disparaged flowers. “By... Read more
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s Day. Floral finance wiz Derrick Myers, CPA... Read more
You’re days away from one of the biggest holidays of the year. Don’t panic. “Mother’s Day can be a lot easier, profitable and stress-free if your team sticks to these two s... Read more
The world’s largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this Mother’s Day season. As the voice of the fl... Read more
To get consumers thinking about Mother’s Day and how flowers make the perfect gift, Lovingly, a website and POS provider for retail florists, launched a “Free Bouquet for Mom” contest in ear... Read more
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood. On Monday, April 30, the company released... Read more
As a shop owner, you are the spokesperson for your business and the flower expert for your community. If a reporter calls or emails asking about Mother’s Day, seize the opportunity to talk —... Read more