Teleflora and FTD’s Mother’s Day ad campaigns spotlight the emotional realities of motherhood—pairing messages of reassurance with scenes of family...
National Marketers Lean into Familial Love with Mother’s Day Ads
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mother’s day
Industry Asked to Call Out Anti-Flower Ad Campaigns
SAF contacted these companies in past years regarding their messaging that diminishes flowers, encouraging them to promote their products on their...
Mother’s Day Prep: Are You Leaving Revenue on the Table?
Customer service may be the most underused tool in the shop. Not the reactive kind — fixing late deliveries or remaking...
Prepare for Mother’s Day Like a Pro
What stood out last Mother’s Day wasn’t just demand — it was how florists controlled it. At Billy Heroman’s Flowerland in Baton Rouge,...
Mother’s Day Prep: Turn Tips Into Team Incentives
Mother’s Day is coming — and so is the payroll. As shops staff up, extend hours and push production to the limit, some florists are...
Mother’s Day Flower Purchases and Sales Climb
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
SAF Amplifies Florists in National Mother’s Day Coverage
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Talking Tariffs: What to Say This Mother’s Day
Tariffs and rising costs are top of mind for many consumers, who are also wondering if that bouquet for mom might come with a higher price tag this...
Make Mom’s Day — and Win a Customer for Life
Staff at Lake Forest Flowers are working diligently to maximize its share of anticipated Mother’s Day sales. “We started calling our customers last...
Mother’s Day Campaign Reminds Adults They Were Never Alone
https://youtu.be/X_lFftSwobg?si=qAyf8Zr3nEAGxveq A child’s first steps. Learning to ride a bike. High school graduation. Teleflora’s new Mother’s...
Mother’s Day Prep: Raise the Bar — and Sales
Mother’s Day comes with an added challenge this year: tariffs that are increasing costs and making consumers cautious about spending. But with...
Power Up Spring Holiday Promotions and Sales
Passover and Palm Sunday are less than two weeks away, with Easter, Administrative Professionals’ Week and Mother’s Day close on their heels. The...
Incentivize Your Team for A Mother’s Day Sales Surge
Rothe Florists in Philadelphia uses incentive plans to motivate employees and boost sales. Shown: Herb Rothe, center, flanked by employees Anthony...
Mother’s Day Flower and Plant Sales Inch Up
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...