Get social media followers ready for the merriment of St. Patrick’s Day and the fun flowers the holiday brings. The Society of American Florists...
Since 1908, March 8 has been designated as International Women’s Day, a celebration of females’ social, economic, cultural and political...
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the...
Imagine the following scenario: You hire a new sales team member. On her first day, she asks you, “What do you expect of me?” You, as the owner of...
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
With an estimated 50,000 visitors in town this week for the 2016 Democratic National Convention, local businesses in Philadelphia are looking to...
Florists around the country are feeling pretty good about Mother’s Day 2016. Overall, sales were up for many, and average transactions were...
Within the last decade, breeders in the Netherlands have made major strides hybridizing Oriental and Trumpet lilies, producing a slew of new...
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision...
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Rather than sitting back and worrying about that potential increase (and others like it), scores of florists are getting proactive — and heading to...