Looking to increase sales, bring customers back and help your team handle complaints? Try these questions on Aster, the Society of American Florists’ AI business assistant, to get practical ideas and customized guidance tailored to your business:

• We’re busy, but our profit margin isn’t growing. What should I look at first?
• What’s a good way to reconnect with customers who haven’t ordered in a while?
• What should my team be empowered to do when a customer is unhappy with an arrangement?

The best part: Aster is a member-only benefit built exclusively on SAF’s expert content. Whether you’re looking for ways to grow sales, strengthen customer relationships or support your team, Aster delivers answers grounded in floral industry best practices — not generic recommendations pulled from across the internet.