
Thinking about Mother’s Day staffing, how to make sure online shoppers are finding your shop first, or need help educating new employees about the industry? Try these questions on Aster, Society of American Florists’ new AI business assistant, to see how it can support your business and decision-making.
- Hi Aster, where can I find reliable part-time workers for Mother’s Day?
- Aster, how do I make sure my name comes up in Google searches?
- Does SAF has resources to help me onboard an employee new to the floral industry?
Have a question for Aster? Log in to safnow.org and see how Aster can help you!
Katie Vincent is the senior contributing editor for the Society of American Florists.

