By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis....
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Floral and agricultural students are among those planning to spread flower cheer during Petal It Forward, the Society of American Florists’ annual...
“Small businesses have the ability to straddle the ideological divide and influence issues.” That’s what speaker Mike Cuzzi told four dozen floral...
On the heels of a busy Christmas season, many retail florists are planning for a high-volume Valentine’s Day, according to results from a new...
What can local florists do to tap into community ties and refine their messaging to better connect with area customers? How and why are leadership...
If you’ve succeeded in securing a Payment Protection Program loan, maybe you’ve heard that the rules for getting that loan forgiven, so you do not...
How will consumer behavior change because of the pandemic — and what can floral industry members do now to adapt? What does new data from spring...
Mother’s Day 2019 proved to be another strong holiday for the floral industry, with 62 percent of retailer respondents to a Society of American...
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...
As the economic impact of COVID-19 entered a second week, Congress went to work on formalizing a third supplemental relief package — one that has...
Headlines over the past few weeks have many people reeling — which is why it might be a good time to remind your customers that flowers are...
When members of the floral community gather together in Washington, D.C., next week for the Society of American Florists’ 40th annual Congressional...