The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading...
Floral Industry Adapts to Tariff Turmoil
read more
Uncategorized
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Petal It Forward ‘Inspires Everyone’ to Pay it Forward
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Expert Advice for A Healthier Bottom Line
Finances aren’t easy to navigate, especially in a busy flower shop. In the September/October issue of Floral Management, Paul Goodman, AAF, PFCI,...
PFCI Newsletter – October 1, 2024
PFCI Updates Exciting Changes for the PFCI Application Process We’re thrilled to announce that the Trustees are working diligently on a new...
Texas Blooms & Gifts Keeps it Local
https://vimeo.com/998288237?share=copy
See Eastern Floral’s Bridal Consultation Room!
https://vimeo.com/936257473?share=copy
test deepti
“There’s nothing like hearing constituents tell their stories,” says Bischoff. “It’s one thing to hear from me, but when they hear directly from an...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Spot an Ad Bashing Flowers? Let Us Know
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
Teachers Get Resources to Talk ‘Green’ Jobs in the Classroom
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give...
Stay on Top of Tech Trends
Looking for resources to help you harness the latest tech tools for your business, from artificial intelligence to point-of-sale systems? The...
Win Back Time — With AI
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and...