Florists Ponder Pricing Strategies - safnow.org
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Mother’s Day Pricing for Profits WebBlast presented by Mark AndersonHow do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services separately, or do you bundle them? Do you offer an “anchor” product that draws in customers? How will your sales staff quote the price of your standard Mother’s Day arrangements to callers?

“Subtle tweaks to pricing can have big impact on profits,” said Mark Anderson, FloristWare founder and developer who studies pricing models and writes about them for Business.com.

Anderson will review those “subtle tweaks” on April 20 during “Mother’s Day Pricing for Profits,” a free WebBlast for members. “I’ll explain how to use advanced and easy-to-implement tactics that have been perfected by the biggest and most profitable companies,” Anderson said.

In just 30 minutes, you’ll learn how to use four proven tactics to boost profits:

  • Anchor pricing
  • Charm vs. Round Pricing
  • Bundling
  • Expressing Prices

Register now for “Mother’s Day Pricing for Profits.” It takes place on Wednesday, April 20 at 1 p.m. Eastern, and is free for members, and $29.95 for non-members.

Don’t know how to participate in a WebBlast? No problem. Get your questions answered here.

Members can watch previous WebBlasts, including Anderson’s “The Power of Pricing” series, here.

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