Lisa Weddel, AAF, AIFD, PFCI, of L. Weddel Design in Highlands Ranch, Colorado and Robbin Yelverton, AAF, AIFD, PFCI, of Blumz by…JRDesigns in metro Detroit played up the retro lingo and attire for last year’s 70s-themed Premier Product Showcase. At SAF Amelia Island 2015, the Professional Floral Communicators – International Board of Trustees will present the demo with a circus theme.
It pays to be in the know, said Marlin Hargrove, AAF, AIFD, PFCI, of the Pete Garcia Company in Atlanta. “Keeping abreast of the latest and greatest puts one in a position of knowing the shortcuts on the path to success,” whether it’s using striking new vases and ribbon to increase your average order or adopting new technology or design techniques that save you time and lower your operational costs.
Hargrove, a consummate student of design trends, will be among a quartet of florists (all members of SAF’s Professional Florists Communication-International Board of Trustees) sharing creative ways to use some of the industry’s newest products and services during the “The Greatest Showcase on Earth” (the ever popular Premier Products Showcase) at SAF Amelia Island 2015.
- Robbin Yelverton, AAF, AIFD, PFCI, CF, of Blumz…by JRDesigns in Detroit and Ferndale, Michigan
- Jenny Behlings, AAF, AIFD, PFCI, of Jenny’s Floral in Custer, South Dakota
- Julie Poeltler, AIFD, PFCI, IMF, CAFA, of Julie’s Fountain of Flowers in Lone Tree, Iowa
These experts will clown around during this circus-themed presentation, “The Greatest Showcase On Earth.” They’ll delight and amaze with their fast-paced demos of tools, containers, accessories, ribbons, foam, gifts and more from the following companies:
- Accent Décor
- Art Roses
- Berwick Offray LLC
- Lion Ribbon
- Chrysal Americas
- Design Master color tool, Inc.
- Equiflor Corporation – Rio Roses
- Floral Tune Ups
- Quick Décor
- Royal Flowers
- Strider Search Marketing
Attendees will walk away with more than 50 ideas to better their business. Though specific products and tips are under wraps until show time, Hargrove did hint that florists should “drag out and dust off those color wheels.”
“Today’s color schemes are bold, fresh, edgy and here to make a statement,” Hargrove said.
Look for information about the Premier Product Showcase in an upcoming issue of Floral Management.