Home » Retailers Up Average Order Values with New Products
Retailers Up Average Order Values with New Products

ConventionIf you want to take your arrangements to the next level (read: a higher price point), the same old containers and accessories simply won’t cut it.

Lisa Weddel, AAF, AIFD, PFCI, of L. Weddel Design in Highlands Ranch, Colorado and Robbin Yelverton, AAF, AIFD, PFCI, of Blumz by…JRDesigns in metro Detroit played up the retro lingo and attire for last year’s 70s-themed Premier Product Showcase. At SAF Amelia Island 2015, the Professional Floral Communicators – International Board of Trustees will present the demo with a circus theme.

Customers will open up their wallets for designs that are fresh and exciting. If your style looks like its stuck in 1992, your profit potential may be too.PPS-Robbin

It pays to be in the know, said Marlin Hargrove, AAF, AIFD, PFCI, of the Pete Garcia Company in Atlanta. “Keeping abreast of the latest and greatest puts one in a position of knowing the shortcuts on the path to success,” whether it’s using striking new vases and ribbon to increase your average order or adopting new technology or design techniques that save you time and lower your operational costs.

Lisa Weddel, AAF, AIFD, PFCI, of L. Weddel Design in Highlands Ranch, Colorado and Robbin Yelverton, AAF, AIFD, PFCI, of Blumz by…JRDesigns in metro Detroit played up the retro lingo and attire for last year’s 70s-themed Premier Product Showcase. At SAF Amelia Island 2015, the Professional Floral Communicators – International Board of Trustees will present the demo with a circus theme.

Hargrove, a consummate student of design trends, will be among a quartet of florists (all members of SAF’s Professional Florists Communication-International Board of Trustees) sharing creative ways to use some of the industry’s newest products and services during the “The Greatest Showcase on Earth” (the ever popular Premier Products Showcase) at SAF Amelia Island 2015.

Joining him:

  • Robbin Yelverton, AAF, AIFD, PFCI, CF, of Blumz…by JRDesigns in Detroit and Ferndale, Michigan
  • Jenny Behlings, AAF, AIFD, PFCI, of Jenny’s Floral in Custer, South Dakota
  • Julie Poeltler, AIFD, PFCI, IMF, CAFA, of Julie’s Fountain of Flowers in Lone Tree, Iowa

These experts will clown around during this circus-themed presentation, “The Greatest Showcase On Earth.” They’ll delight and amaze with their fast-paced demos of tools, containers, accessories, ribbons, foam, gifts and more from the following companies:

Attendees will walk away with more than 50 ideas to better their business. Though specific products and tips are under wraps until show time, Hargrove did hint that florists should “drag out and dust off those color wheels.”

“Today’s color schemes are bold, fresh, edgy and here to make a statement,” Hargrove said.

Look for information about the Premier Product Showcase in an upcoming issue of Floral Management.

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