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Why Attend?

*Based on SAF Palm Springs 2018 convention.

SAF Amelia Island 2019
Hotel and Travel Information

Convention Hotel 

The Ritz-Carlton, Amelia Island
4750 Amelia Island Pkwy
Amelia Island, FL 32034
Phone: 904-277-1100. Mention SAF Annual Convention to get the special group rate.
Rate: $199/night
Cutoff date: August 28
Click here to reserve your hotel room.

The SAF Convention Hotel Room Block is full. Alternate hotels nearby:

Residence Inn by Marriott Amelia Island
2301 Sadler Rd
Fernandina Beach, FL 32034

Omni Amelia Island Plantation Resort
39 Beach Lagoon Rd
Fernandina Beach, FL 3203

Amelia Hotel At the Beach
1997 S Fletcher Ave
Fernandina Beach, FL 32034

Hampton Inn Amelia Island at Fernandina Beach
2549 Sadler Rd
Fernandina Beach, FL 32034

Flight Arrangements

The convention hotel is a 30-minute drive from Jacksonville International Airport (JAX). Please contact the concierge desk at 904-321-5019 to inquire about transportation options and fees.

Always book your SAF hotel rooms using the information posted above.

If you receive a phone call from any company claiming they are a responsible for SAF housing, it is a scam.  These companies are not in any way affiliated with the Society of American Florists and should not be used to make reservations.

If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or

On-Site Registration Opens

Wednesday, Sept. 18: 7 a.m. – 8 p.m.

Thursday, Sept. 19: 7 a.m. – 5 p.m.

Friday, Sept. 20: 7 a.m. – 2 p.m.

Saturday, Sept. 21: 7 a.m. – 2 p.m.

REGISTRATION RATEBefore August 23, 2019After August 23, 2019On-Site

A La Carte Registration Options available. Visit the SAF Registration Desk for details.

SAF Convention Registration Fee Covers

  • All Education Sessions
  • All Industry Sessions: 2020 Floral Trends Preview and Consumer Trends & Buying Behavior
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • New Products Showcase**
  • Innovation Breakfast
  • Next-Gen Reception
  • Friday Night Networking Reception
  • Keynote Breakfast and Business Session
  • Supplier Expo**
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Glow Party

* for first-time attendees
** viewing only; additional fee for exhibiting


Convention Registration/Refund Policy

Written cancellation requests postmarked before August 30, 2019 will be refunded less a 15 percent handling charge. No refunds after August 30.

SAF Amelia Island 2019 Partners and Sponsors

As of August 26, 2019

Gold Partners

Silver Partners

Bronze Partners

Supporting Sponsors

2019 © Society of American Florists

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