Annual Convention

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Hotel and Travel Information

Westin Mission Hills

71333 Dinah Shore Drive
Rancho Mirage, CA  92270

Room Rates and Reservations: The SAF rate is $185  single/double per night plus local tax. Click here to reserve your room online call the hotel at 877-253-0041 and mention SAF to get the room rate. The cut-off date for guaranteeing the SAF room rate is Aug. 23.

The Westin Mission Hills is located just 6-miles from the Palm Springs International Airport (PSP). It is serviced by most major airlines. The hotel is located  78 miles from Ontario International AirportGet directions from Southern California airports.

By August 17

Member$895
Non member$1100

After August 17

Member$975
Non member$1175

On Site

Member$1100
Non member$1250

Registration Fee Covers

  • All Education Sessions
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • Premier Products Showcase**
  • Marketing Breakfast
  • Networking Reception
  • Keynote Breakfast and Business Session
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Party

* for first-time attendees
** viewing only; additional fee for exhibiting

SAF Palm Springs 2018 Schedule at a Glance

Tuesday, September 11

3:00pm – 5:00pmRegistration
6:00pm – 8:00pmSAF Volunteer Leader Dinner

Wednesday, September 12

7:00am – 8:00pmRegistration
8:00am – 10:00amPFCI Board of Trustees Meeting
8:00am – 5 p.m.SAF Council Meetings
1:30pm – 2:00pmOutstanding Varieties Judges Meeting
1:30pm – 3:00pmAFE Board Meeting
2:00pm – 5:30pmOutstanding Varieties Competition Judging
5:00pm – 5:45pmFirst-timer’s Reception
6:00pm –8:30pmPresident’s Welcome Party

Thursday, September 13

7:00am – 5:00pmRegistration
7:00am – 8:45amKick Off Breakfast
9:00am – 5:00pmOutstanding Varieties Opens
9:15am – 10:30amConcurrent Educational Sessions (3)
10:30am – 11:00amRefreshment Break
11:00pm – 12:15 pmConcurrent Educational Sessions (3)
1:15pm – 2:30pmPremier Products Showcase
1:15pm – 2:30pmConcurrent Educational Sessions (2)
2:30pm – 5:00pmSupplier Expo
6:00pm – 9:00pmAFE Reception & Dinner

Friday, September 14

7:00am – 2:00pmRegistration
7:00am – 12noonVoting
7:00am – 8:45amMarketing Breakfast
9:15am – 10:30amConcurrent Educational Sessions (3)
10:30am – 11:00amBreak
11:00am – 12:15pmAll-Industry Session
1:00pm – 5:30pmSAFPAC Golf Tournament
1:30pm – 2:45pmConcurrent Education Sessions (3)
3:15pm – 4:30pmConcurrent Education Sessions (3)
6:30pm – 8:30pmNetworking Reception

Saturday, September 15

7:00am – 2:00pmRegistration
7:00am – 8:45amBusiness Session & Keynote
9:00am – 11:00amSylvia Cup Design Competition
9:15am – 10:30amConcurrent Education Sessions (3)
10:30am – 11:00amBreak
11:00am – 12:15pmConcurrent Education Sessions (3)
1:30pm – 2:45pmConcurrent Education Sessions (3)
3:15pm – 4:30pmConcurrent Education Sessions (3)
5:30pm – 6:00pmPFCI Toast
6:00pm – 6:30pmAwards Reception
6:30pm – 10:00pmAwards Dinner
10:00pm – MidnightAfter Glow Party

SAF Palm Springs 2018: Convention Sponsors

SAF Palm Springs 2018: Partners

SAF Palm Springs 2018: Supporters

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