Annual Convention

SAF Palm Beach 2017 -SAF's 133rd Annual Convention at The Breakers

| World-Class Business Training | Powerful Connections | Creative Inspiration |

Hotel and Travel Information

The Breakers
SAF Palm Beach 2017 at The Breakers

One South County Road
Palm Beach, FL 33480
(877) 602-8182
Click here to reserve your room!

The Breakers Room Rates and Reservations

The SAF rate is $215 single/double. To reserve a room, click here or call the hotel at (877) 602-8182 and mention SAF Annual Convention to get the group rate. The cut-off date for guaranteeing the SAF room rate is August 11, 2017.

Travel Arrangements

The Breakers is about a 15-minute drive from the Palm Beach International Airport (PBI).





Program Preview

  • Winning the Talent Wars with Culture
  • The Future of the Retail Florist
  • HR Hacks that Win Loyalty
  • Disarm the Disgruntled
  • Breeding Future Floriculturists
  • Preparing Millennials for Leadership
  • Internship Programs that Deliver
  • Rejuvenate Your Yuletide Business
  • One of a Kind: How to Stand Out on Social Media
  • Recruitment Renovation
  • Identifying and Correcting Financial Mistakes
  • Down and Dirty: Nitty Gritty Hacks to Extend Vaselife
  • I Feel Ya: Why Emotional IQ Matters at Work
  • Steps to PFCI Membership
  • Age-Appropriate Allure: Fashion Your Flowers to Fit Four Generations
  • Sales Jolt! Photos That Sell
  • Does Direct Buying Add Up?
  • Oh, Shoot: Using Video to Boost Engagement
  • Are You Selling Yourself Short?
  • Defending Your Brand Online
  • High-Volume Fulfillment for All
  • Analyze This: Google Analytics
  • Tech SOS: Ask the I.T. Guys
  • Outstanding Varieties Competition
  • Premier Products Showcase
  • Supplier Expo
  • Sylvia Cup Design Competition
  • Stars of the Industry Awards Dinner

Hands-On Tech Workshops

  • Social Media
  • QuickBooks

Hands-On Design Workshops

  • Holiday Designs*
  • Body Flowers*

* There is an additional fee to participate in the Hands-on Design Workshops, and space is limited. Check the box on the registration form or contact Laura Weaver at 703-838-5221; [email protected]

Wednesday, September 6, 2017

5:00 pm – 5:45 pm First Timers Reception
6:00 pm – 9:00 pm President’s Welcome Party

Thursday, September 7, 2017

7:00 am – 8:45 am Kick-Off Breakfast
9:00 am – 5:00 pm Outstanding Varieties Opens
9:15 am – 10:30 am Concurrent Educational Sessions
11:00 am – 12:15 pm Concurrent Educational Sessions
1:15 pm – 2:30 pm Premier Products Showcase
2:30 pm – 5:00 pm Supplier Expo
6:00 pm – 9:00 pm AFE Dinner

Friday, September 8, 2017

7:00 am – Noon Voting
7:00 am – 8:45 am Marketing Breakfast
9:15 am – 10:30 am Concurrent Educational Sessions
11:00 am – 12:15 pm Concurrent Educational Sessions
1:00 pm – 6:30 pm SAFPAC Golf Tournament and Reception
1:30 pm – 2:45 pm Concurrent Educational Sessions
3:15 pm – 4:30 pm Concurrent Educational Sessions
6:30 pm – 8:30 pm Networking Reception

Saturday, September 9, 2017

7:30 am – 8:45 am Business Session & Keynote
9:15 am – 10:30 am Concurrent Educational Sessions
9:00 am – 11:00 am Sylvia Cup Design Competition
11:00 am – 12:15 pm Concurrent Educational Sessions
1:30 pm – 2:45 pm Concurrent Educational Sessions
3:15 pm – 4:30 pm Concurrent Educational Sessions
6:00 pm – Midnight Awards Reception, Dinner and After Glow Party

Registration Information

Registration Fee Covers

  • All Education Sessions
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • Premier Products Showcase**
  • Marketing Breakfast
  • Networking Reception
  • Keynote Breakfast and Business Session
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Party
* for first-time attendees
** viewing only; additional fee for exhibiting

Register Now

Payment Plan

Pay in 3 installments!

When registering, ask about SAF’s easy payment plan for spreading out convention payments across several months, in three easy installments. We accept most major credit cards.

Refund Policy

Registration/Refund Policy: Cancellation requests received before August 21, 2017 will be refunded less a 15 percent handling charge. No refunds after August 21.

Register by August 9, and SAVE $205!

MEMBERS $895 $995 $1,100
NON-MEMBERS 1,100 $1,175 $1,250

Banner for the annual convention. Click for information

SAF Maui 2016: Convention Sponsors

SAF Maui 2016: Partners

sponsor asocolflores
sponsor bloomnet
sponsor FTD
sponsor Teleflora

SAF Maui 2016: Supporters

Sponsor AccentDecor
Sponsor AirExpress
Sponsors CAL Flowers
Sponsor Patrician_CandleArtisans
Sponsor Certified American Grown
Sponsor Chrysal
Sponsor County of Maui, HI
Sponsor Mayor's office of economic development - Maui
Sponsor DesignMaster
Sponsor FloraCraft
Sponsor Floralife
Sponsor FloristWare
Sponsor HawaiiTropicalFlowerCouncil
Sponsor Hortica
Sponsor IFD
Sponsor LIonRibbonBerwick
Sponsor Matson Navigation
Sponsors Maui Floral
Sponsor Mayesh
Sponsor Mellano
Sponsor Smithers-Oasis
Sponsor OceanView
Sponsor Pete Garcia
Sponsor Syndicate




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