SAF 2022 Convention Orlando

September 6-8, 2022 | Hilton Orlando | Orlando, FL

Next-Gen group

Join floral pros from all industry segments to experience two days of world class business training, creative inspiration and networking with 400+ peers.

More than a dozen educational sessions will cover:
Consumer Buying Behavior Capitalizing on Trends Building and Evolving Your Brand Company Culture Retaining Talent

Hotel and Travel Information

SAF 2021 Convention Orlando

Convention Hotel

Hilton Orlando

6001 Destination Parkway
Orlando, FL 32819
Phone: 407-313-4300

Room Rate: $179 single/double, plus $10 per day/room resort fee (discounted from $35 per day/room)
Cut Off Date: August 11

Book Your Room EARLY!

The SAF room block will sell out. The rate will be valid 3 days pre and post of the convention dates (September 6-8), depending on availability.

Always book your SAF hotel rooms using the information posted above.

If you receive a phone call from any company claiming they are a responsible for SAF housing, it is a scam.

If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or

Flight Arrangements

Orlando International Airport (MCO) is 11 miles away from Hilton Orlando.
Please contact the concierge desk at 407-313-4300 to inquire about transportation options and fees.



Contact Laura Weaver for more details.

SAF Convention Registration Fee Covers:

  • Close to 15 different Education sessions – choose the sessions you attend targeted to your business needs (session overviews coming soon)
  • First Timers reception*
  • President’s Welcome Party
  • Next Gen reception
  • Kick Off Breakfast
  • Outstanding Varieties **
  • Keynote Breakfast and Business Session
  • Supplier Expo **
  • Sylvia Cup Design Competition **
  • Stars of the Industry Awards Reception, Dinner and After Glow Party

* for first-time attendees
** viewing only; additional fee for exhibiting


Convention Registration/Refund Policy

Written cancellation requests postmarked before August 1 will be refunded less a 15 percent handling charge. No refunds after September 2.


Our sponsorship packages and branding opportunities have been created so all types of companies can support the convention and benefit from the exposure. We encourage new ideas and creativity. Contact us if your company has specific ideas.

Supplier Expo – Wednesday, Sept. 7

Connect with buyers one-on-one from your own tabletop exhibit during this stand-alone, can’t-miss convention event. The supplier expo attracts both exhibitors and attendees internationally to learn about the best and brightest products and services in the floral industry!


Interested in partnering opportunities with SAF? Access SAF’s Partnership site or contact Sheila Santiago for more information.

Special Thank You to our Orlando 2022 Sponsors


sponsor Teleflora


sponsor BallSB_
Syndicate Sales


Accent Decor
Orlando Wholesale Florist
sponsor BallSB_
Sponsor Smithers Oasis
sponsor hortica


Sponsor AFE
Certified American Grown 2021
Certified American Grown 2021
dwf wholesale
Sponsor Floralife
SAF sponsor teamfloral

Take a look back at SAF Orlando 2021

SAF 2021 Convention Orlando

World-Class Business Training | Powerful Connections | Creative Inspiration

© Society of American Florists

Safnow Login

SAF Members only. Please login to access this page.

Not a member? Click here to find out why you should join SAF today.

Email :

Password :

Lost your password?