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Annual Convention

SAF Palm Beach 2017 -SAF's 133rd Annual Convention at The Breakers

| World-Class Business Training | Powerful Connections | Creative Inspiration |

Hotel and Travel Information

The Breakers
SAF Palm Beach 2017 at The Breakers

One South County Road
Palm Beach, FL 33480
(877) 602-8182
Click here to reserve your room!

The Breakers Room Rates and Reservations

The SAF rate is $215 single/double. To reserve a room, click here or call the hotel at (877) 602-8182 and mention SAF Annual Convention to get the group rate. The cut-off date for guaranteeing the SAF room rate is August 11, 2017.

Travel Arrangements

The Breakers is about a 15-minute drive from the Palm Beach International Airport (PBI).

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Program Preview

  • Winning the Talent Wars with Culture
  • The Future of the Retail Florist
  • HR Hacks that Win Loyalty
  • Disarm the Disgruntled
  • Breeding Future Floriculturists
  • Preparing Millennials for Leadership
  • Internship Programs that Deliver
  • Rejuvenate Your Yuletide Business
  • One of a Kind: How to Stand Out on Social Media
  • Recruitment Renovation
  • Identifying and Correcting Financial Mistakes
  • Down and Dirty: Nitty Gritty Hacks to Extend Vaselife
  • I Feel Ya: Why Emotional IQ Matters at Work
  • Steps to PFCI Membership
  • Age-Appropriate Allure: Fashion Your Flowers to Fit Four Generations
  • Sales Jolt! Photos That Sell
  • Does Direct Buying Add Up?
  • Oh, Shoot: Using Video to Boost Engagement
  • Are You Selling Yourself Short?
  • Defending Your Brand Online
  • High-Volume Fulfillment for All
  • Analyze This: Google Analytics
  • Tech SOS: Ask the I.T. Guys
  • Outstanding Varieties Competition
  • Premier Products Showcase
  • Supplier Expo
  • Sylvia Cup Design Competition
  • Stars of the Industry Awards Dinner

Hands-On Tech Workshops

  • Social Media
  • QuickBooks

Hands-On Design Workshops

  • Holiday Designs*
  • Body Flowers*

* There is an additional fee to participate in the Hands-on Design Workshops, and space is limited. Check the box on the registration form or contact Laura Weaver at 703-838-5221; [email protected]

Wednesday, September 6, 2017

5:00 pm – 5:45 pm First Timers Reception
6:00 pm – 9:00 pm President’s Welcome Party

Thursday, September 7, 2017

7:00 am – 8:45 am Kick-Off Breakfast
9:00 am – 5:00 pm Outstanding Varieties Opens
9:15 am – 10:30 am Concurrent Educational Sessions
11:00 am – 12:15 pm Concurrent Educational Sessions
1:15 pm – 2:30 pm Premier Products Showcase
2:30 pm – 5:00 pm Supplier Expo
6:00 pm – 9:00 pm AFE Dinner

Friday, September 8, 2017

7:00 am – Noon Voting
7:00 am – 8:45 am Marketing Breakfast
9:15 am – 10:30 am Concurrent Educational Sessions
11:00 am – 12:15 pm Concurrent Educational Sessions
1:00 pm – 6:30 pm SAFPAC Golf Tournament and Reception
1:30 pm – 2:45 pm Concurrent Educational Sessions
3:15 pm – 4:30 pm Concurrent Educational Sessions
6:30 pm – 8:30 pm Networking Reception

Saturday, September 9, 2017

7:30 am – 8:45 am Business Session & Keynote
9:15 am – 10:30 am Concurrent Educational Sessions
9:00 am – 11:00 am Sylvia Cup Design Competition
11:00 am – 12:15 pm Concurrent Educational Sessions
1:30 pm – 2:45 pm Concurrent Educational Sessions
3:15 pm – 4:30 pm Concurrent Educational Sessions
6:00 pm – Midnight Awards Reception, Dinner and After Glow Party

Registration Information

Registration Fee Covers

  • All Education Sessions
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • Premier Products Showcase**
  • Marketing Breakfast
  • Networking Reception
  • Keynote Breakfast and Business Session
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Party
* for first-time attendees
** viewing only; additional fee for exhibiting

Register Now

Payment Plan

EasyPaymentPlan
Pay in 3 installments!

When registering, ask about SAF’s easy payment plan for spreading out convention payments across several months, in three easy installments. We accept most major credit cards.

Refund Policy

Registration/Refund Policy: Cancellation requests received before August 21, 2017 will be refunded less a 15 percent handling charge. No refunds after August 21.

Register by August 9, and SAVE $205!

REGISTRATION RATE  BY AUG. 9  AFTER AUG. 9  ON-SITE
MEMBERS $895 $995 $1,100
NON-MEMBERS 1,100 $1,175 $1,250

Banner for the annual convention. Click for information

SAF Maui 2016: Convention Sponsors

SAF Maui 2016: Partners

sponsor asocolflores
sponsor bloomnet
sponsor FTD
sponsor Teleflora

SAF Maui 2016: Supporters

Sponsor AccentDecor
Sponsor AirExpress
Sponsors CAL Flowers
Sponsor Patrician_CandleArtisans
Sponsor Certified American Grown
Sponsor Chrysal
Sponsor County of Maui, HI
Sponsor Mayor's office of economic development - Maui
Sponsor DesignMaster
Sponsor FloraCraft
Sponsor Floralife
Sponsor FloristWare
Sponsor hawaiisflowers.com
Sponsor HawaiiTropicalFlowerCouncil
Sponsor Hortica
Sponsor IFD
Sponsor LIonRibbonBerwick
Sponsor Matson Navigation
Sponsors Maui Floral
Sponsor Mayesh
Sponsor Mellano
Sponsor Smithers-Oasis
Sponsor OceanView
Sponsor Pete Garcia
Sponsor Syndicate

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