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Annual Convention

SAF Palm Beach 2017 -SAF's 133rd Annual Convention at The Breakers

| World-Class Business Training | Powerful Connections | Creative Inspiration |

Hotel and Travel Information

The Breakers
SAF Palm Beach 2017 at The Breakers

One South County Road
Palm Beach, FL 33480
(877) 602-8182
Click here to reserve your room!

Travel Arrangements

The Breakers is about a 15-minute drive from the Palm Beach International Airport (PBI).

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Wednesday, September 6, 2017

7 a.m. – 8 p.m. SAF Registration Desk & Resource Center
5 – 5:45 p.m. First Timers Reception
6 – 8:30 p.m. SAF President’s Welcome Party

Thursday, September 7, 2017

7 a.m. – 5 p.m. SAF Registration Desk & Resource Center
7 – 8:45 a.m. Kick-Off Breakfast | Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
9 a.m. – 5 p.m. Outstanding Varieties
9:15 – 10:30 a.m. The Future of the Retail Florist
Using Video to Boost Engagement
Disarm the Disgruntled | Repeats Saturday at 11 a.m.
11 a.m. – 12:15 p.m. Breeding Future Floriculturists
12:15 – 1:15 p.m. Networking Lunch on Your Own
1:15 – 2:30 p.m. Preparing Millennials for Leadership
Premier Products Showcase: In Living Color
2:30 – 5 p.m. Supplier Expo
6 – 9 p.m. American Floral Endowment Annual Fundraising Reception and Dinner*

Friday, September 8, 2017

7 a.m. – 2 p.m. SAF Registration Desk & Resource Center
7 a.m. – 5 p.m. Outstanding Varieties
7 – 8:45 a.m. Marketing Breakfast | Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
7 a.m. – Noon Voting
9:15 – 10:30 a.m. Internship Programs that Deliver
Rejuvenate Your Yuletide Business
One of a Kind: How to Stand Out on Social Media | Repeats at 1:30 p.m
11 a.m. – 12:15 p.m. Recruitment Renovation
Identifying and Correcting Financial Mistakes | Repeats Saturday at 1:30 p.m.
Down and Dirty: Nitty Gritty Hacks to Extend Vaselife
12:15 – 1:30 p.m. Networking Lunch on Your Own
1 – 5:30 p.m. 26th Annual SAFPAC Golf Tournament*
1:30 – 2:45 p.m. I Feel Ya: Why Emotional IQ Matters at Work
One of a Kind: How to Stand Out on Social Media
HR Hacks that Win Loyalty | Repeats Saturday at 9:15 a.m.
3:15 – 4:30 p.m. HANDS-ON WORKSHOP: Holiday Designs*
How to Evolve Your SEO (and Not Get SEO-Scammed)
4:30 – 5 p.m. Steps to PFCI Membership
6:30 – 8:30 p.m. Networking Reception

Saturday, September 9, 2017

7 a.m. – 2 p.m. SAF Registration Desk & Resource Center
7 a.m. – Noon Outstanding Varieties
7 – 8:45 a.m. Keynote Breakfast and Business Session
Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
9 – 11 a.m. 50th Annual Sylvia Cup Design Competition
9:15 – 10:30 a.m. Sales Jolt! Photos that Sell
Does Direct Buying Add Up?
HR Hacks that Win Loyalty
11 a.m. – 12:15 p.m. Are You Selling Yourself Short?
Defending Your Brand Online
Disarm the Disgruntled
12:15 – 1:30 p.m. Networking Lunch on Your Own
1:30 – 2:45 p.m. High-Volume Fulfillment for All
Analyze This: Google Analytics
Identifying and Correcting Financial Mistakes
3:15 – 4:30 p.m. HANDS-ON WORKSHOP: Body Flowers*
Tech SOS: Ask the IT Pros
HANDS-ON WORKSHOP: QuickBooks
5:30 – 6 p.m. PFCI Toast
6 – 10 p.m. Stars of the Industry Awards Reception and Dinner
10 p.m. – Midnight Afterglow Party

Registration Information

Registration Fee Covers

  • All Education Sessions
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • Premier Products Showcase**
  • Marketing Breakfast
  • Networking Reception
  • Keynote Breakfast and Business Session
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Party
* for first-time attendees
** viewing only; additional fee for exhibiting

Register Now

Refund Policy

Registration/Refund Policy: Cancellation requests received before August 21, 2017 will be refunded less a 15 percent handling charge. No refunds after August 21.

Register by August 9, and SAVE $205!

REGISTRATION RATE  BY AUG. 9  AFTER AUG. 9  ON-SITE
MEMBERS $895 $995 $1,100
NON-MEMBERS 1,100 $1,175 $1,250

SAF Palm Beach 2017: Convention Sponsors

SAF Palm Beach 2017: Partners

sponsor asocolflores
Sponsor bloomnet
FTD_Logo_2017
sponsor Teleflora

SAF Palm Beach 2017: Supporters

Sponsor AccentDecor
Supplier Expo exhibitor - American Floral Endowment
Sponsor AirExpress
Sponsor LIonRibbonBerwick
Sponsor Certified American Grown
Sponsor Chrysal
Sponsor - Continental Flowers
Sponsor DesignMaster
Sponsor Floralife
Convention Sponsor - Green Point Nurseries
sponsor hortica
Sponsor Smithers-Oasis
Sponsor Syndicate

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2016 © Society of American Florists