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Why Attend?

*Based on SAF Palm Springs 2018 convention.

SAF Amelia Island 2019
Hotel and Travel Information

Convention Hotel

The Ritz-Carlton, Amelia Island
4750 Amelia Island Pkwy
Amelia Island, FL 32034
Phone: 904-277-1100. Mention SAF Annual Convention to get the special group rate.
Rate: $199/night
Cutoff date: August 28
Click here to reserve your hotel room.

Flight Arrangements

The convention hotel is a 30-minute drive from Jacksonville International Airport (JAX). Please contact the concierge desk at 904-321-5019 to inquire about transportation options and fees.

Always book your SAF hotel rooms using the information posted above.

If you receive a phone call from any company claiming they are a responsible for SAF housing, it is a scam.  These companies are not in any way affiliated with the Society of American Florists and should not be used to make reservations.

If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or


REGISTRATION RATEBefore August 23, 2019After August 23, 2019On-Site

SAF Convention Registration Fee Covers

  • All Education Sessions
  • All Industry Sessions: 2020 Floral Trends Preview and Consumer Trends & Buying Behavior 
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • New Products Showcase**
  • Innovation Breakfast
  • Next-Gen Reception
  • Friday Night Networking Reception
  • Keynote Breakfast and Business Session
  • Supplier Expo**
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Glow Party

* for first-time attendees
** viewing only; additional fee for exhibiting

A La Carte Registration

Contact SAF’s Laura Weaver for a la carte registration options at 703-838-5221;

Convention Registration/Refund Policy

Written cancellation requests postmarked before August 30, 2019 will be refunded less a 15 percent handling charge. No refunds after August 30.

SAF Amelia Island 2019 Partners and Sponsors

As of June 19, 2019

Gold Partner

Silver Partner

Bronze Partners

Supporting Sponsors

2019 © Society of American Florists

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