Loews Royal Pacific Resort | Orlando, FL
September 21-23, 2021
SAF continues to monitor the latest COVID spike in the Orlando area. As of right now, we are moving forward with holding SAF Orlando 2021 as planned. The health and safety of our attendees is our No. 1 priority, and as such, SAF Orlando 2021 will adhere to all local regulations and the CDC guidelines for masks and social distancing. Given that local conditions and related guidance are constantly evolving, SAF will continue to monitor the situation and will update attendees on any changes in CDC policy or SAF’s plans on our website.
Join us for an all industry event where you’ll have the opportunity to:
…with your floral community peers at an in-person, all-industry event.
See old friends, meet new ones, network and exchange ideas.
…during education sessions, workshops and social events.
Learn how to adapt your e-commerce, production, delivery and teams to today’s (and tomorrow’s) consumer buying behavior.
…by stories of courage and grit, by the newest product and tech developments, floral trends and more.
Return home refreshed and prepared to confront challenges and seize the most promising opportunities.
Members: $695, Non-Members: $995
Hotel and Travel Information
Room Block at Loews Royal Pacific is now SOLD OUT
Loews Royal Pacific Resort
6300 Hollywood Way
Orlando, FL 32819
Overflow Convention Hotel
6725 Adventure Way
Orlando, FL 32819
Group rate is $109 single/double. Pleases note, this link only works fo the days of convention. If you want to come early or extend your stay after convention ends, please contact the hotel directly.
The hotel is less than a ½ mile walk to the Loews Royal Pacific.
You must mention SAF Annual Convention/ Society of American florists to get the special group rate.
Always book your SAF hotel rooms using the information posted above.
If you receive a phone call from any company claiming they are a responsible for SAF housing, it is a scam.
If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or email@example.com.
Orlando International Airport (MCO) is 14 miles away from Loews Royal Pacific Resort. Please contact the concierge desk at 407-503-3000 to inquire about transportation options and fees.
|Registration Rate||Early Bird (Until July 19)||Regular (After July 19 – September 20)||On-Site|
A La Carte Registration Options Available >
Contact Laura Weaver for more details.
SAF Convention Registration Fee Covers:
- Close to 15 different Education sessions – choose the sessions you attend targeted to your business needs (session overviews coming soon)
- First Timers reception*
- President’s Welcome Party
- Next Gen reception
- Kick Off Breakfast
- Outstanding Varieties **
- Keynote Breakfast and Business Session
- Supplier Expo **
- Sylvia Cup Design Competition **
- Stars of the Industry Awards Reception, Dinner and After Glow Party
* for first-time attendees
** viewing only; additional fee for exhibiting
Convention Registration/Refund Policy
Written cancellation requests postmarked before August 20 will be refunded less a 15 percent handling charge. No refunds after September 3.