About Saf’s Annual Convention

Join 400+ floral professionals from across the industry at SAF’s premier in-person event. The convention features 20+ expert-led education sessions, networking receptions, and hands-on experiences—all designed to help you stay ahead of trends, strengthen your business, and drive growth in today’s evolving market.

More information and registration for SAF Amelia Island 2026 coming soon!

Convention Hotel & Flight Information

Book Your Room

Convention Location

The Ritz-Carlton, Amelia Island
4750 Amelia Island Parkway
Amelia Island, FL 32034
Phone: 904-277-1100

Room Rate

$304 per night

The rate includes a $ 25-per-day resort fee, discounted from $75 per day.

Cut-off date: Friday, July 24

Book your room early, the room block will sell out!

Always book your room using the booking link on this page.

If you receive a phone call from any company claiming they are responsible for SAF housing, it is a scam. If you have any questions about hotel rooms for SAF’s events, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

Resort Fee

Includes:

Enhanced wi-fi
Local, toll-free, and domestic long-distance phone calls
24/7 access to wellness center
One fitness class for two guests daily
Bicycle usage for up to two bikes for two hours
Use of practice facilities and one bag of range balls at the Golf Club of Amelia Island
Tennis court privileges, and more.

Travel information

Jacksonville International Airport is about 27 Miles from the resort.

Phone Number: +1 904-741-2000
Learn More

This hotel does not provide shuttle service.

Registration Information & Rates

Early bird prices listed below. Prices increase on Friday, June 12, 2026

Registration Opening Soon

SAF Grower/Wholesaler/
Supplier Members

$899.00

SAF Ultimate Level Retail Members

$899.00

SAF Premium
Plus Level
Retail Members

$999.00

SAF Premium Level Retail Members

$1,099.00

SAF
Standard Level
Retail Members

$1,199.00

Non
SAF Members

$1,499.00

A La Carte Pricing Options – coming soon

For Plus One pricing and registration, please contact

Laura Weaver lweaver@safnow.org

Registration Rates Include:

All Educational Sessions, Keynote Sessions and Experience Zones
Kick-Off Lunch
Supplier Expo Viewing
First Time Attendee Reception
Presidents Welcome Reception
State of the Industry Breakfast

Outstanding Varieties Competition viewing and tours of the entries led by PFCI.
Next Gen Reception
Business Session Breakfast
Sylvia Cup Competition Viewing
Stars of the Industry Awards Experience

Convention Registration Policies

Refund Policy:
Written cancellation requests postmarked before July 30 will be refunded less a 15 percent handling charge. No refunds after July 31.

Be Aware of Scams:
If you receive a phone call or email from any company claiming they can provide a preregistered attendee list for SAF Amelia Island, it is a scam. If you have any questions about SAF’s convention, please contact SAF’s Laura Weaver at 703-838-5221 or lweaver@safnow.org.

View SAF’s Code of Conduct