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Annual Convention

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| Refresh your thinking | Renew your creativity | Reenergize your business — and your bottom line.

Hotel and Travel Information

The Ritz-Carlton, Kapalua (Convention Hotel)

The SAF room block at the Ritz-Carlton, Kapalua is sold out.

Room Rates and Reservations: The SAF rate is $224 single/double. To reserve a room, please call the hotel at 800-241-3333 and mention SAF Annual Convention to get the group rate.

Travel Arrangements: The Ritz-Carlton, Kapalua is about an hour drive from Kahului Airport (OGG is the airport code). Taxi service, private transportation and shared airport shuttle service are available from the airport to the hotel. Contact the hotel’s concierge, 808-669-6200. An Enterprise car rental desk is on site at the hotel and can be reached at 808-669-1901 ext 7577.

Napili Kai Beach Resort

Room Rates and ReservationsThe SAF rate is $224 single/double (Sept. 20-25). SAF rate is $345 four days prior to Sept. 20 (Sept. 16-19) and four days after Sept. 25 (Sept. 26-Oct. 2). To reserve a room, please call the hotel at 800-367-5030 and mention the Society of American Florists to get the group rate. Or complete the Reservation Form and return it via fax 808-669-0086. The cut-off date for guaranteeing the SAF room rate is Aug. 20.

Travel Arrangements: Napili Kai Beach Resort partners with Roberts Hawaii Express Shuttle to get from the Kahului Airport to the Napili Kai Beach Resort. Click here to book your shuttle. Napili Kai Beach Resort partners with Enterprise Rent-A-Car. Click here or call 808-661-7181 to book your rental car.

Transportation from Napili Kai Beach Resort to the Convention Hotel: The Napili Kai Beach Resort is 1/2 mile from the Ritz-Carlton. There is a complimentary shuttle between the Napili Kai Beach Resort and the Ritz-Carlton.


September temperatures in Kapalua, Maui, range from an average low of 72° F to an average high 86°F.

Convention Attire

“Hawaiian Casual” is the look for daytime activities — Aloha shirts, shorts, skirts and light dresses and muumuus.

“Hawaiian Cocktail Attire” is what to wear to the AFE Dinner and the Stars of the Industry Awards Reception and Dinner — Aloha shirts, light slacks, cocktail dresses and formal muumuus are perfectly acceptable.

Hula skirts optional to all convention events.


More than 20 educational programs covering attracting, training and keeping talent, increasing sales, protecting your online brand, understanding how to better use technology and much, much more!

Download the brochure for details!

  • Floral Trends 2017 Preview
  • State of the Industry by SAF CEO Peter Moran
  • Premier Products Showcase
  • AdWords: Intermediate and Advanced
  • Locking in Large Accounts
  • Structuring an Employee Incentive Plan
  • Pricing Strategies
  • What’s your Exit Strategy?
  • Event Work Finances — Making Events Profitable
  • Streamlining Your Shop in the Cloud
  • Selling Strategies to Boost Average Order
  • Tropical Fusion: Profitable ways to work tropicals into design
  • Outstanding Varieties Competition
  • Sylvia Cup Design Competition
  • Floral Management Marketer of the Year
2017 Floral Trends Preview

Payment Plan

Pay in 3 installments!

When registering, ask about SAF’s easy payment plan for spreading out convention payments across several months, in three easy installments. We accept most major credit cards.

Refund Policy

Registration/Refund Policy: Cancellation requests received before August 19, 2016 will be refunded less a 15 percent handling charge. No refunds after August 19.

Convention Sponsors


sponsor asocolflores
sponsor bloomnet
sponsor FTD
sponsor Teleflora


Sponsor AccentDecor
Sponsor AirExpress
Sponsors CAL Flowers
Sponsor Patrician_CandleArtisans
Sponsor Certified American Grown
Sponsor Chrysal
Sponsor County of Maui, HI
Sponsor Mayor's office of economic development - Maui
Sponsor DesignMaster
Sponsor FloraCraft
Sponsor Floralife
Sponsor FloristWare
Sponsor HawaiiTropicalFlowerCouncil
Sponsor Hortica
Sponsor IFD
Sponsor LIonRibbonBerwick
Sponsor Matson Navigation
Sponsors Maui Floral
Sponsor Mayesh
Sponsor Mellano
Sponsor Smithers-Oasis
Sponsor OceanView
Sponsor Pete Garcia
Sponsor Syndicate

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