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Business Builder

Annual Convention

SAF Palm Beach 2017 – Canceled

We thank you for your patience in waiting for word about SAF’s Annual Convention. We’ve met with the team here at The Breakers and, based on the way the storm is tracking over the weekend, we’ve decided that it’s in everyone’s best interest that we cancel the convention. Unfortunately, because the locale for an event of this size has to be booked far in advance, it’s not something that can be rescheduled.

SAF will refund all registrations (including the Supplier Expo, AFE Dinner, Outstanding Varieties Competition, Premier Product Showcase, Sylvia Cup and design workshops).  In addition, The Breakers will refund security deposits. For those arriving on Tuesday, Sept. 5 – please contact the hotel directly to confirm/cancel your room (877) 602-8182. For those who are already on the property, you will be accommodated at the hotel this evening or however long you need until your departure. For those arriving on Wednesday, Sept. 6 or after, the Breakers has already canceled your reservation — you do not need to call the Breakers. All deposit will be refunded. 

We wish you all safe travels home.

We apologize for this very unfortunate situation – please know that we will greatly miss seeing our industry friends.

We appreciate your continued support of SAF, and we look forward to seeing you next year (in the desert!): SAF Palm Springs 2018, Sept. 12 -15, at the Westin Mission Hills Resort.

SAF Palm Beach 2017 -SAF's 133rd Annual Convention at The Breakers

| World-Class Business Training | Powerful Connections | Creative Inspiration |

Hotel and Travel Information

The Breakers
SAF Palm Beach 2017 at The Breakers

One South County Road
Palm Beach, FL 33480
(877) 602-8182

Travel Arrangements

The Breakers is about a 15-minute drive from the Palm Beach International Airport (PBI).

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CONVENTION HOTEL SOLD OUT!

SAF Palm Beach 2017 registration is off the charts, and the hotel is sold out – but don’t let that stop you from attending! There are two great options that are less than a 10-minute drive away:

Hilton West Palm Beach,  561-231-6000 OR West Palm Beach Marriott, 561-833-1234

Questions? Email SAF’s Laura Weaver, lweaver@safnow.org

Wednesday, September 6, 2017

7 a.m. – 8 p.m. SAF Registration Desk & Resource Center
5 – 5:45 p.m. First Timers Reception
6 – 8:30 p.m. SAF President’s Welcome Party

Thursday, September 7, 2017

7 a.m. – 5 p.m. SAF Registration Desk & Resource Center
7 – 8:45 a.m. Kick-Off Breakfast | Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
9 a.m. – 5 p.m. Outstanding Varieties
9:15 – 10:30 a.m. The Future of the Retail Florist
Using Video to Boost Engagement
Disarm the Disgruntled | Repeats Saturday at 11 a.m.
11 a.m. – 12:15 p.m. Breeding Future Floriculturists
12:15 – 1:15 p.m. Networking Lunch on Your Own
1:15 – 2:30 p.m. Preparing Millennials for Leadership
Premier Products Showcase: In Living Color
2:30 – 5 p.m. Supplier Expo
6 – 9 p.m. American Floral Endowment Annual Fundraising Reception and Dinner*

Friday, September 8, 2017

7 a.m. – 2 p.m. SAF Registration Desk & Resource Center
7 a.m. – 5 p.m. Outstanding Varieties
7 – 8:45 a.m. Marketing Breakfast | Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
7 a.m. – Noon Voting
9:15 – 10:30 a.m. Internship Programs that Deliver
Rejuvenate Your Yuletide Business
One of a Kind: How to Stand Out on Social Media | Repeats at 1:30 p.m
11 a.m. – 12:15 p.m. Recruitment Renovation
Identifying and Correcting Financial Mistakes | Repeats Saturday at 1:30 p.m.
Down and Dirty: Nitty Gritty Hacks to Extend Vaselife
12:15 – 1:30 p.m. Networking Lunch on Your Own
1 – 5:30 p.m. 26th Annual SAFPAC Golf Tournament*
1:30 – 2:45 p.m. I Feel Ya: Why Emotional IQ Matters at Work
One of a Kind: How to Stand Out on Social Media
HR Hacks that Win Loyalty | Repeats Saturday at 9:15 a.m.
3:15 – 4:30 p.m. HANDS-ON WORKSHOP: Holiday Designs*
How to Evolve Your SEO (and Not Get SEO-Scammed)
4:30 – 5 p.m. Steps to PFCI Membership
6:30 – 8:30 p.m. Networking Reception

Saturday, September 9, 2017

7 a.m. – 2 p.m. SAF Registration Desk & Resource Center
7 a.m. – Noon Outstanding Varieties
7 – 8:45 a.m. Keynote Breakfast and Business Session
Doors open and breakfast starts at 7 a.m.; program starts at 7:30 a.m.
9 – 11 a.m. 50th Annual Sylvia Cup Design Competition
9:15 – 10:30 a.m. Sales Jolt! Photos that Sell
Does Direct Buying Add Up?
HR Hacks that Win Loyalty
11 a.m. – 12:15 p.m. Are You Selling Yourself Short?
Defending Your Brand Online
Disarm the Disgruntled
12:15 – 1:30 p.m. Networking Lunch on Your Own
1:30 – 2:45 p.m. High-Volume Fulfillment for All
Analyze This: Google Analytics
Identifying and Correcting Financial Mistakes
3:15 – 4:30 p.m. HANDS-ON WORKSHOP: Body Flowers*
Tech SOS: Ask the IT Pros
HANDS-ON WORKSHOP: QuickBooks
5:30 – 6 p.m. PFCI Toast
6 – 10 p.m. Stars of the Industry Awards Reception and Dinner
10 p.m. – Midnight Afterglow Party

Registration Information

Registration Fee Covers

  • All Education Sessions
  • First Timers Reception*
  • President’s Welcome Party
  • Kick-Off Breakfast
  • Outstanding Varieties**
  • Premier Products Showcase**
  • Marketing Breakfast
  • Networking Reception
  • Keynote Breakfast and Business Session
  • Sylvia Cup Design Competition**
  • Stars of the Industry Awards Reception, Dinner and After Party
* for first-time attendees
** viewing only; additional fee for exhibiting

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Refund Policy

Registration/Refund Policy: Cancellation requests received before August 21, 2017 will be refunded less a 15 percent handling charge. No refunds after August 21.

Register by August 9, and SAVE $205!

REGISTRATION RATE  BY AUG. 9  AFTER AUG. 9  ON-SITE
MEMBERS $895 $995 $1,100
NON-MEMBERS 1,100 $1,175 $1,250

SAF Palm Beach 2017: Convention Sponsors

SAF Palm Beach 2017: Partners

sponsor asocolflores
Sponsor bloomnet
FTD_Logo_2017
sponsor Teleflora

SAF Palm Beach 2017: Supporters

Sponsor AccentDecor
Supplier Expo exhibitor - American Floral Endowment
Sponsor AirExpress
Sponsor LIonRibbonBerwick
Sponsor Certified American Grown
Sponsor Chrysal
Sponsor - Continental Flowers
Sponsor DesignMaster
Sponsor Floralife
Convention Sponsor - Green Point Nurseries
sponsor hortica
Sponsor Smithers-Oasis
Sponsor Syndicate

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2017 © Society of American Florists