Giving customers what they want and need was sound retailing advice 10 years ago — but today the best businesses are doing much more than that:...
Speakers to Swap Strategies at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Come talk shop with experts...
Sparks Peddles ‘Petal it Forward’ in Chicago
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...
SAF Maui 2016 – How to Produce Great Video
Don't miss David Kesler, AIFD, PFCI, of the Floral Design Institute in Portland, Oregon, present "How to Produce Great Video" at SAF Maui 2016,...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
Florists Leave Austin with Ideas, Insights and Contacts
Inspirational. Practical. Exactly the information I needed. These are just some of the comments coming in days after SAF’s 1-Day Profit Blast in...
Sogueco to Highlight Tech Trends at 1-Day Profit Blast in Austin
Retailers are headed to Austin, Texas, at the end of February to find out how to leverage technology trends so they can increase online business....
CPA Doles Out Tips on Valuation
Considering selling your business in the next few years — or even few decades? The time to prepare is now. That was one of many takeaway lessons...
Colombian Flower Growers Continue Promos in Japan
The group that represents the flower farmers behind three-quarters of Colombia’s flower exports continued its push for goodwill — and increased...
Google Insider on SEO: Keep Content Fresh and Use Those Free Tools
In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Meet the Elite: SAF’s 2015 Outstanding Varieties Winners
Everyone loves a winner. This month's issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral...
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...