A selection of Christmas trees designed by McNamara Florist for its commercial clients. Owner Toomie Farris, AAF, AIFD, says commercial installs are...
Don’t Let Holiday Jobs Drain Your Time and Budget
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Floral Industry News
Shape Future Leaders Who ‘Think Like an Owner’
Young floral professionals collaborate during SAF’s Next Gen LIVE! conference this year in Dallas. Next year’s event in Raleigh, Feb. 22-24, offers...
Holiday Campaign Honors the Power of Small Gestures
Teleflora’s holiday campaign honors the caregivers whose small acts of compassion bring comfort and hope to children facing critical illnesses, with...
Turn Festive Fun into Serious Holiday Profits
A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California...
Leverage Smart Promotions to Win ‘Price Conscious’ Holiday Shoppers
Retail florists heading into the 2025 holiday season face a budget-conscious consumer base with high expectations, time constraints and more gift...
SAF, IFPA Urge Tariff Exemption for All Cut Flowers
https://open.spotify.com/episode/5I07xl3q1VVGsXb9OyMs5g?si=WvWo6e15QGWoYMBn7Y9jCA The Society of American Florists and the International Fresh...
Ecuadorian Flowers Poised for Tariff Relief
Ecuadorian roses and other floral products are poised for tariff relief following successful negotiations announced by the White House — welcome...
Executive Order Could Open Door to Duty-Free Flowers
Listen to this story A new executive order opened the door to possibilities that could ease levies on certain...
Attract Customers Who Don’t Flinch at Prices
J.P. Varvarigos, AAF, FSMD, of Wellington Florist, with one of his signature lush, premium designs that appeal to high-end clients in Palm Beach...
Holiday Prep: Proven Tips for Crunch Time
Participants create a custom wreath during Bellani Floral & Events’ popular “wreath bar” workshop in Valley Center, California — one of many...
Next Gen LIVE! Delivers ‘Pay Off Far Beyond the Investment’
Participants share insights and ideas during a session at Next Gen LIVE!, where collaboration fuels professional growth....
Florists ‘Reignite Motivation’ with Fresh Profit Strategies
Kelsey Thompson, AIFD, PFCI, of Bloom Floral Algona shares practical design and sales strategies during her “Heartfelt Designs, Smart Business”...
Debunk Care and Handling Myths to Boost Vase Life
For florists, reputation is everything — and nothing reinforces quality like flowers that last. Educating yourself and your team on proper care and...
Are AI Shoppers Finding Your Business?
The next time a ChatGPT user types, “Where should I order holiday flowers near me?” the results could include — or exclude — you. More...
Slowing Economy Puts Spotlight on High-Income Floral Buyers
Amid an uncertain economy and escalating trade and labor pressures, high-income households remain a bright spot for the floral industry, said...