Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and more — freeing up time for more thoughtful work.
Those are just some of the ways AI tools can have serious, game-changing implications for retailers, growers, suppliers and others in the floral industry seeking to harness its power to improve customer experiences and enhance operations. From content creation and marketing to business analysis and automation, AI offers opportunities for even the smallest business.
How do already time-strapped entrepreneurs explore how to use these new tools? AI marketing expert Nicole Donnelly shows how, in her session, “Leveraging AI to Revolutionize Your Business” at SAF Phoenix 2023, the Society of American Florists’ annual convention Sept. 6-9.
Donnelly, of AI Smart Marketing, contends that AI offer countless ways to improve productivity and efficiency — so much so it will become an everyday skill akin to using the internet. “It will ultimately free up your time,” she says, “so you and your employees can focus on your most impactful work.” Donnelly will walk through how to get started with AI tools, identify which areas of the business stand to benefit the most and bring your team on board with adopting AI into their workflows.
For those who’ve yet to explore AI, Donnelly recommends asking an AI tool, such as Chat GPT, to help create a detailed weekly dinner plan, a useful way to begin to understand how to interact with the technology. First, ask it to generate a plan for a specific number of people and include dietary restrictions and other specifications. Then, ask AI to create a grocery list to support the plan.
From there, users of AI can begin to grasp how to incorporate the technology into more complex business tasks such as email and calendar management, data analytics, content creation and video creation, says Katie Brittle, creative marketing strategist at Smart Marketing AI.
Brittle says she believes that AI won’t replacing the workforce, but it will help make better use of it. Figuring out which tasks and processes AI can complete allows for better use of manpower, she says. It’s a tool that can eliminate repetitive tasks like email responses and calendar creation.
For instance, Donnelly notes that she has reduced the amount of time it takes her to create a promotional video from 5 minutes to 1 to 2 hours. Those saved hours can be spent on business development and growth and leave her more fulfilled as she focuses her energy on tasks she prefers.
Donnelly will share these and several other applications for AI in Phoenix. For more information about SAF Phoenix 2023 and to register, click here.
Sarah Sampson is a contributing writer for the Society of American Florists.