New to the floral industry? Start here.  

This section offers essential resources for anyone exploring a career in the floral industry.  Learn how the global floral industry works – from farm to florist – in under 30 minutes with our free Introduction to the Floral Industry course. Explore floral industry statistics, holiday trends, and the proven health benefits of flowers. Dive into sustainability efforts shaping the future of floristry and get a clear understanding of how flowers move through the supply chain. 

• Introduction to the Floral Industry Course
• Floral Industry Statistics
• Sustainability in the Floral Industry
• A Beginner’s Guide to the Floral Supply Chain
• Flower Health Benefits Research

Get a clear picture of the floral industry today — and where it’s going tomorrow. 

This section features insights from leading experts and floral professionals across all segments of the industry. Watch SAF’s Economic and Consumer Outlook keynote with SAF Chief Economist Charlie Hall, Ph.D., for a breakdown of economic trends shaping the floral market. Hear from SAF CEO Kate Penn in the State of the Industry address, where she shares data, florist feedback, and key takeaways about how floral businesses are operating and adapting to today’s challenges. In the Floral Industry Trends and Challenges recording, you’ll find real-world insights from florists discussing top trends and challenges facing the industry today.

• Floral Industry Economic and Consumer Outlook Keynote with Charlie Hall, Ph.D.
• State of the Floral Industry Keynote with SAF CEO, Kate Penn
• Floral Industry Trends and Challenges Discussion

Thinking about working in a flower shop? Get answers to commonly asked questions.  

This section helps you understand what a career in floristry really looks like. Learn how to connect with employers and explore job opportunities with Seed Your Future, an organization that promotes the horticulture industry and related careers. Browse the FAQs to discover the skills needed, what a typical schedule looks like, and how to start building your skills and experience. Plus, check out an infographic on the seasonality of the floral industry, so you know what to expect during busy times.

• Industry FAQ’s
• Seed Your Future
• Seasonality of Industry Infographic

Building a successful career in the floral industry isn’t just about skills — it’s also about connections.  

This section highlights tools and events that help you grow professionally and expand your network. Watch the Seed Your Future webinar series to hear directly from people working in floral careers. Explore SAF Events, including our annual convention, Next Gen LIVE!, 1-Day Profit Blasts, and virtual programs designed to bring the industry together.

• Seed Your Future Webinar Series
• SAF Events
• SAF’s Floral Education Hub 
• Connect with SAF on Facebook, Instagram, LinkedIn 

Interested in starting your own flower shop?

This section provides foundational tools and real-world insights for aspiring floral business owners. Download a customizable Business Plan Template to outline your goals, operations, and financials. Explore stories and interviews from professionals who bought existing flower shops – why they joined the industry, what challenges they faced, and what helped them succeed. Whether you’re launching from scratch or considering buying a floral business, these resources offer guidance to help you take the next step with confidence. 

• Business Plan Template for a Retail Florist Business

Additional resources coming to this section soon!