Marketing Your Business — marketing business tools for florsts







Marketing Resources

Web Banner Ad and Social Media Graphics — colorful website banner ads and social graphics promoting holidays and special reasons to buy flowers. They’re free for SAF members

Social Media – content calendars and post ideas, graphics, essentials

Weddings — boost your wedding business with tools, tips and tactics.

Sympathy — materials to help you establish and maintain positive relationships with local funeral directors and to help them understand the importance of flowers to the bereavement process and minimize the use of the “in lieu of flowers” phrase.

Corporate Business — materials and advice to go after commercial clients.

Working with the Media — is a powerful way to capture consumers’ attention and get them thinking about flowers and buying from your shop. Here is advice to help you build visibility for your shop locally.

Press Releases — customize the press releases with your shop’s information, and send them to your local news outlets. You’ll establish yourself as the local expert on flowers, and you’ll benefit from publicity.

Valentine’s Day Resource Center — Business tools to help you market your business for the big day.

Women’s Day — tools, information and advice to promote flowers for the occasion.

Mother’s Day – social media content ideas, graphics, web banner ads, radio scripts, press releases

Promotional Ideas and Advice — promote you shop locally and increase sales by capitalizing on SAF’s groundbreaking research studies conducted in partnership with universities and strategic public relations programs.

Floral Photography — high-resolution floral photography for use in print materials, and SAF’s Flower Factor Flickr Gallery photo album flaunts SAF’s expansive collection of floral images, as well as pictures submitted by members.

Radio Commercial Scripts – a library of radio commercial scripts covering every florist attributes and other occasions.

SEO Resources — how-to articles and training on Search Engine Optimization to help you get maximum search engine visibility for your Web site.

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