Weddings — boost your wedding business with tools, tips and tactics.
Sympathy — materials to help you establish and maintain positive relationships with local funeral directors and to help them understand the importance of flowers to the bereavement process and minimize the use of the “in lieu of flowers” phrase.
Corporate Business — materials and advice to go after commercial clients.
Marketing Materials — professional ready-to-use, customizable marketing tools and advice.
Working with the Media — is a powerful way to capture consumers’ attention and get them thinking about flowers and buying from your shop. Here is advice to help you build visibility for your shop locally.
Press Releases — customize the press releases with your shop’s information, and send them to your local news outlets. You’ll establish yourself as the local expert on flowers, and you’ll benefit from publicity.
Valentine’s Day Resource Center — Business tools to help you market your business for the big day.
Women’s Day — tools, information and advice to promote flowers for the occasion.
Promotional Ideas and Advice — promote you shop locally and increase sales by capitalizing on SAF’s groundbreaking research studies conducted in partnership with universities and strategic public relations programs.
Web Banner Ad Library with Facebook Graphics — colorful website banner ads and Facebook Graphics promoting holidays and special reasons to buy flowers. They’re free for SAF members!
Floral Photography — high-resolution floral photography for use in print materials, and SAF’s Flower Factor Flickr Gallery photo album flaunts SAF’s expansive collection of floral images, as well as pictures submitted by members.
Radio Commercial Scripts – a library of radio commercial scripts covering every florist attributes and other occasions.
SAF Fund for Nationwide Public Relations — This industry-wide fund supports the development of public relations programs designed to reach millions of consumers with positive messages about the benefits of flowers and the expertise of professional florists in the context of everyday news.
SEO Resources — how-to articles and training on Search Engine Optimization to help you get maximum search engine visibility for your Web site.